72Lux Rebrands to Shoppable as They Accelerate Growth to Nearly 4 Million Products

72Lux, the market leader in contextual commerce and universal shopping cart technology, announced it has rebranded as Shoppable® to support the company’s mission of allowing users to easily purchase or save any product they discover throughout the entire web.

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New York, New York (PRWEB) August 13, 2014

72Lux, the market leader in contextual commerce and universal shopping cart technology, announced it has rebranded as Shoppable® to support the company’s mission of allowing users to easily purchase or save any product they discover throughout the entire web.

Founded in 2011, Shoppable® allows you to shop, sell, and save products from multiple retailers within one checkout---on any website or mobile application.

72Lux began focusing on the high-end, luxury market, but has since grown to serve all major product categories. The company name was 72Lux, but the technology was named Shoppable.

“As we continue to expand there could not be a more appropriate name to showcase what we do for consumers, retailers, and media companies. Our mission is to make every website Shoppable and easily connect shoppers with any product they want—wherever the inventory may be located,” says the company’s Founder, Heather Marie.

Previously users needed to go to a search engine to track down a product they saw, but with Shoppable’s content-to-commerce technology, consumers have all of the product information available on web and on mobile. Users can save products to universal wish lists and set price alerts so they never miss a sale. Once a consumer creates a Shoppable.com account they can checkout by simply logging in and clicking “purchase”. White-labeled Shoppable Accounts, Wish Lists, and Price Alert functionalities work across publisher websites and roll up to a centralized account on Shoppable.com.

Shoppable® clients include many of the largest digital and traditional publishers in the country as well as bloggers and startups. The technology is integrated through their product catalog APIs, embeddable widgets, white-label stores or Wordpress® plugins.

"We couldn't be happier,” said Francesca Helina, founder of LiveTheLook.com. "The technology [Shoppable] allows us to offer even more product choices for our customers while seamlessly working with some of the best content publishers and brands online."

Unlike other marketplaces, Shoppble® doesn’t hold inventory and compete with sellers. Shoppable® partners directly with the best retailers in the country and uses their technology to help them compete, grow their customer base and drive sales. With a current product catalog of nearly four million SKUs and over 30,000 brands already integrated into Shoppable®, the company not only has the largest database of integrated products available through a universal checkout experience, but is continuing to expand. Product categories run from clothing & accessories to electronics & gadgets to health & beauty, books, and home goods.

For more information about Shoppable® or to create a free Shoppable account, please visit http://www.Shoppable.com.

About Shoppable®:
Founded by Heather Marie in 2011, Shoppable works with digital publishers and websites, large and small, to create a scalable source of native e-commerce sales with long-term commercial potential. Their proprietary technology makes content effortlessly Shoppable® by connecting media companies with their preferred retailers to ultimately create an entirely new revenue stream for publishers and retailers alike. The technology allows for an enhanced, customer-centric user experience so that the customer can purchase directly within the website that inspired their purchase without ever being re-directed to leave the publishing site. Shoppable is based in New York City.

Shoppable® is a member of 500 Startups in Mountain View, California and the First Growth Venture Network in New York City.


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