Redwood City, CA (PRWEB) August 13, 2014
Adello, a leader in mobile advertising in Switzerland, has secured 2 million USD in Series A funding from Swisscom Ventures and Adello management to further accelerate the company’s global expansion into the US.
Torsten Brodt, Head of Mobile Business at Swisscom comments, “We have been using Adello to advertise our own products at Swisscom and were very pleased by its performance. In direct competitive comparison, Adello generates better conversion to leads for us.”
More than 500 companies have opted to run their mobile advertising campaigns on Adello’s platform. In addition, Adello has been voted Gartner’s «Cool Vendor in Infrastructure and Big Data for 2012», CRN‘s «Big Data 100 for 2012», and IAB Switzerland‘s «Digital Marketer of the Year 2013».
Dominique Mégret, Head of Swisscom Ventures says: “We’ve been impressed by the tremendous growth of the company, driven in large by its unique Big Data technology, advanced data science, and scalable infrastructure. It’s clear that Adello represents the future of mobile media with its unique technology and innovative mobile advertising products.”
Adello’s proprietary technology mimics how advertisers make their decisions except at unprecedented speed: updating targeting strategies 100,000 times a second with 50,000 variables. It allows unprecedented quality and precision in audience targeting. Our campaigns use machine learning to improve automatically as they run. This leads to deeper insight and exceptional ROI.
“Adello was born out of Switzerland, and while headquarters moved to Silicon Valley in California, our company continues to stand to its Swiss values of quality, a thought-after quality in the advertising business. Our mission is to deliver advertising that delights and this is what all our employees strive for every day,” says Mark Forster, CEO and founder of Adello. “Since 2008, the company has run without the need of an external investor. However, we are now ready to scale around the globe and Swisscom proved to be the perfect partner to join us on this journey.”
Adello is a mobile media company that uses proprietary programmatic media-buying platform at Big Data scale that harnesses the power of machine learning to deliver marketing ROI. Customers trust Adello’s self-learning campaigns to achieve brand and direct-response objectives in diverse industries from retail to luxury cars to financial services. Among happy customers are world’s top brands, agencies, and mobile exchanges like Group M, L’Oreal, Sony, BMW, Warner Bros, and Smaato. Adello has offices in Europe, Asia, and North America. More information: http://www.adello.com.
About Swisscom Ventures:
Swisscom Ventures is the corporate venturing unit of Swisscom AG, the telecommunications service provider based in Switzerland. Swisscom Ventures was started in 2007 to take minority stakes in Information, Communication & Technology startups with a strategic link to Swisscom. In return, Swisscom Ventures leverages Swisscom’s technology infrastructure and commercial channels for the benefit of its portfolio companies. Swisscom Ventures team is based in Switzerland and US. For more information: http://www.swisscom.com/ventures.