HoMedics and EndyMed Medical Announce the Launch of the Newa, a Breakthrough Anti-Aging Concept for Wrinkle Reduction and Skin Tightening

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Homedics, in collaboration with EndyMed Medical, are set to launch the Newa, an advanced anti-aging skin rejuvenation treatment system.

While lotions and creams treat the appearance of wrinkles on the skin surface, the Newa works deep under the skin's surface where wrinkles begin to form. - Dr. Yoram Harth

HoMedics, the innovative leader in self-care, wellness and personal health products have collaborated with EndyMed Medical, a pioneering world leader in non-invasive medical aesthetic treatments, powered by proprietary 3DEEP® technology, to launch the Newa, an advanced anti-aging skin rejuvenation treatment system.

The HoMedics Newa skin care rejuvenation system, based on EndyMed Medical’s cutting-edge 3DEEP® technology, is the next generation in wrinkle reduction and skin tightening treatment. Scientific clinical studies have proven that the Newa reduces fine lines and wrinkles by up to 45%, balances skin tone and visibly improves skin texture.

Working together with a specially formulated Newa Activator Gel, the 3DEEP® technology delivers controlled energy deep into the skin, triggering the natural development of new, more active collagen, which reduces wrinkles and lifts the face and neck. The specially formulated gel which helps optimize the delivery of heat deep under the skin's surface, also contains high grade cosmetic ingredients which add moisture to the skin and help give an immediate fresher, firmer and more radiant look.

Dr. Yoram Harth Founder and Chief Medical Officer at Endymed Medical stated, “After the age of 30, the skin loses 1-2% of its collagen every year, resulting in the creation of wrinkles and saggy, older looking skin. With the Newa, we can deliver energy into the skin in a very safe and controlled way which reduces wrinkles and restores a healthier, tighter and rejuvenated looking skin. While lotions and creams treat the appearance of wrinkles on the skin's surface, the Newa works deep under the skin's surface where wrinkles begin to form. We are very excited to partner with HoMedics, in launching the Newa into the UK skincare market.”

"We welcome the opportunity to expand our extensive line of personal wellness products and continue to drive the growing category of at home professional treatment systems," said Simon Bluring, Managing Director & Vice President EMEA HoMedics. "Working with Endymed Medical brings together their cutting-edge energy based 3DEEP® technology with our leadership in providing consumers with the most innovative personal well-being products available.”

For the first time, the Newa™ enables the effective and safe use of advanced professional skin rejuvenation technology in the comfort and convenience of your own home, which until now could only be carried out by fully trained cosmetic surgeons and dermatologists.

Dr. Christopher Inglefield, FRCS, a leading London based consultant plastic surgeon, stated “Our patients are always delighted with the results that Endymed Medical’s 3DEEP® treatment provides. With this technology, we can achieve a significant amount of wrinkle reduction safely, without injecting fillers or toxins or undergoing invasive procedures. I would highly recommend the Newa system which will use the same 3DEEP® technology as a therapeutic and preventative skin rejuvenation at home treatment.

The HoMedics Newa device is priced at £199.99 and available in selected Boots stores and online at Boots.com.

About 3DEEP® Technology
Used by some of the world's top dermatologists and plastic surgeons, EndyMed's unique, FDA cleared, patented 3DEEP radiofrequency (RF) technology is the safest and most effective technology available today for wrinkle reduction and skin tightening. Multiple positive and negative electrodes work together in a highly controlled way, enabling precisely targeted energy delivery. The energy is directed vertically into the deep dermal tissue, so that very little energy flows along the skin's surface. This keeps the skin relatively cool, while achieving the deep-skin heating necessary to optimize production of new collagen.

About Homedics
HoMedics was founded in 1987, and has since become the number one name in health and wellness. As the innovative leader in self-care, wellness and personal health products, HoMedics continues to strive to provide products that promote well-being. Continual investment in the latest technological advances continues to deliver innovative personal well-being products to the market. HoMedics distributes its products to more than 60 countries throughout Europe, North America, South America, Central America, the Asia-Pacific region, Africa and the Middle East.

About EndyMed Medical
EndyMed Medical Ltd, established in 2007, is a cutting-edge medical device company that develops and commercializes energy based aesthetic treatment systems for the professional and home use markets. EndyMed's proprietary 3DEEP radiofrequency technology is a unique solution for wrinkle reduction, fractional skin resurfacing, microneedle RF collagen remodeling, face and neck, skin tightening and body contouring. The Newa home use wrinkle reduction device was a winner in the Medical Scientific Category of the prestigious Edison Innovation Award for 2013. For more information about the Newa Skin Rejuvenation System, please see our websites at http://www.mynewa.com, and http://www.endymed.com.

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