Soleo Launches a Website for Buying Call-Based Leads

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The Call Generation Portal™ gives merchants and their ad agencies the ability to manage call-based leads directly

Soleo is pleased to announce its Call Generation Portal™ Version 1.0, a website for establishing and managing marketing campaigns related to call-based leads. Local, regional, and national merchants (and their representatives) now have the ability to establish an account directly with Soleo for buying leads that result in phone calls.

Johnna McCooey, Soleo’s VP of Digital Media Sales, said, “Phone calls are important leads for most SMBs and many large businesses. Our goal is to make call-based leads available to any business that wants them. The Call Generation Portal is one more step in that direction.”

The Call Generation Portal gives merchants the ability to define the localities they serve, the type of business services they offer, and the time of day and day of week when they would like to receive phone calls to their business. The portal’s campaign management tools help manage overall budgets including the bid prices that merchants are willing to pay for leads. Soleo generates over 300 million calls a month from several different sources, so depending on the business category, leads for most service-oriented businesses are typically available.

“The pay-per-call industry is beginning to show its true potential. Because calls are real, we see call-based leads increasingly replacing clicks as the currency of choice in the mobile search market,” said Dan Gallagher, CEO of Soleo. “We are introducing new ways for merchants of all shapes and sizes to become part of this exciting paradigm shift.”

Soleo is a global leader in delivering innovative, cloud-based communications solutions that range from carrier grade strong to local merchant simple. The company’s vision is to help their customers connect people with people, people with businesses, and businesses with people—any time and from any device. In doing so, we make useful connections for people everywhere, every day.


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Kristen Erickson
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