adMarketplace and Pencils of Promise Partner to Give Students the Building Blocks for a Brighter Future

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adMarketplace has donated $25,000 to build the Adigbokope Primary School and motivated its team to raise an additional $25,000 for the construction of the Asele Preschool and Primary School.

adMarketplace is delighted to announce that it is partnering with Pencils of Promise (PoP) to build two new schools in Ghana’s Volta region. adMarketplace has donated $25,000 to build the Adigbokope Primary School and motivated its team to raise an additional $25,000 for the construction of the Asele Preschool and Primary School.

Construction on both schools has already begun and is expected to be complete by September 2014. The schools will provide a safe, stable, and productive learning environment in a region where schoolchildren often suffer from overcrowding, lack of resources, and insufficient protection from floodwater. The donations will be used to cover building materials and labor costs. Pencils of Promise works closely with local communities to ensure the success of every project. The Adigbokope and Asele communities have each contributed 20% of the labor and materials to the construction of their schools.

PoP founder Adam Braun said, “I’ve known the adMarketplace team for some time and I’m really excited that we have the opportunity to work together on this project. It’s fantastic to see growing New York companies get involved with something that I care about so deeply.”

adMarketplace was inspired to partner with Pencils of Promise after Adam Braun delivered the keynote address at adMarketplace’s Insight NYC Summit in April. “At adMarketplace, we understand the value of quality education.” said adMarketplace CEO Jamie Hill. “Much of our success has come from our ability to solve complex and dynamic challenges by thinking critically and creatively. Access to early education is the key to fostering this type of ingenuity and problem-solving. By partnering with Pencils of Promise, we’re able to directly improve the learning experiences of children in Ghana.”

The Pencils of Promise partnership aligns with adMarketplace’s overarching philanthropy goals to foster the next generation of innovation and growth by supporting initiatives that improve children’s access to education, healthcare, and the arts. In addition to partnering with Pencils of Promise, adMarketplace also supports the Children’s Hospital of Philadelphia, and Mythic Bridge, a New York based nonprofit that mentors local at-risk youth by providing free training in narrative filmmaking. To learn more about adMarketplace’s philanthropy initiatives and the organizations they work with, visit their philanthropy page.

About Pencils of Promise:
Pencils of Promise is a New York based 501(c)(3) nonprofit organization dedicated to providing educational opportunities for children in the developing world. For more information, visit

About adMarketplace:
adMarketplace is the first programmatic marketplace for search advertising and the largest search advertising marketplace outside of Google and Yahoo/Bing. Named one of New York's fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D interface is the only pay-per-click platform that allows advertisers to bid by individual traffic source and device type. For more information, visit our website at and blog, and follow us on Twitter @adMarketplace.

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Valerie Beesley
Horn Group on behalf of adMarketplace
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Caroline Towbin
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