AspDotNetStorefront Leads the Way with SEO Endeavors

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New Version of E-commerce Platform Released to Honor and Extend SEO Practices via "SEOToday" eBook

There’s no doubt that these tools will pay off massively over the holiday season.

For years, AspDotNetStorefront has quietly set trends in e-commerce. In 2007 this e-commerce platform was way ahead of its time with full mobile commerce. In 2009 it was the first to deliver MultiStore technology. In 2011, it was the first storefront software offering Checkout By Amazon and in 2013 it was the first with inbuilt feeds for the Google Trusted Stores badge. The 17,000 domains that are powered by AspDotNetStorefront are always at the leading edge.

All of that fades into insignificance beside a new initiative that introduces new tools, and new definitions around ‘SEO’. This is the biggest ‘first’ of all. AspDotNetStorefront has just released a version of their e-commerce platform that honors and extends organic SEO practices in four new ways.

First comes a fine implementation of microdata (often known as ‘’). Products sold on AspDotNetStorefront stores will be ‘marked up’ on organic searches with prices and promotions, right on the Google results page.

Second comes a new embedded connector to a proprietary ‘feed engine’, called DotFeed, that empowers online sellers to optimize product feeds in order to be ultimately successful on shopping engines such as Google/shopping and Amazon’s product ads.

Thirdly, innovative new product pages with ‘pay on the page’ technology can be used to capture orders directly from the shopping engines – these are stylish, responsive, high-converting landing pages and an unlimited number are free for every online seller using this latest release of AspDotNetStorefront.

And fourth … Vortx, Inc. (the company behind AspDotNetStorefront) has simultaneously published an eBook to explain the vital importance of the changing shape of buying behavior online – free, and available for download here.

As the saying goes, it’s true here that the whole is even greater than the sum of the parts. Let’s imagine ‘Leo’, an online seller with the latest software by AspDotNetStorefront. Lucky Leo turns on his DotFeed connector, sets his keywords and sits back to read his SEOToday eBook. Together, AspDotNetStorefront and DotFeed will: bring free traffic by enriching his organic search results with product information; deliver his products (embedded with great relevance terms) to ads on Google, Amazon, Bing etc; prepare unlimited ‘pay right here’ landing pages to capture the clicks from the shopping engines; and then feed orders back to Google for the Google Trusted Stores badge.

Dana Greaves, CEO and President of Vortx, Inc., told us, “The way shopping happens online today has changed dramatically. Shoppers are uber-important and if we (as online sellers) aren’t paying attention and ‘flexing’ to those changes, then we don’t deserve the extraordinary success that is at our fingertips.”

He added, “We at AspDotNetStorefront have invested in responsive design to honor mobile shopping and also in previously unforeseen SEO Tools to help bring an unprecedented number of shoppers to the stores that are run by users of our software. There’s no doubt that these tools will pay off massively over the holiday season.”

AspDotNetStorefront is not alone in seeing the vital importance of selling on shopping engines today. Rick Backus, CEO of a leading online marketing company, said, “It’s pretty hard not to make money off Google shopping campaigns today.” CPCstrategy is today supporting the AspDotNetStorefront release with a blog article here.

Many readers will be happy to know, too, that DotFeed is available for all sellers, not just AspDotNetStorefront merchants, and begins at $10 month. Read all about it here.

AspDotNetStorefront is serious 'on-premise' software and is fully customizable and wholly owned — one time fees are typically less than $2000.

About AspDotNetStorefront and DotFeed
Vortx, Inc , makers of AspDotNetStorefront, was founded by CEO Dana Greaves to deliver custom software solutions for business and government internationally. Located in Ashland, OR, Vortx, Inc. is a privately-held company, which has grown into a highly skilled, strategically diversified team capable of providing a growing selection of cutting-edge e-commerce products and services. The AspDotNetStorefront e-commerce shopping cart and DotFeed product feed platform are used worldwide by merchants and developers alike.

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Jo Benson
since: 06/2009
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