Las Vegas, Nevada (PRWEB) August 13, 2014
The first step is easy. It is the next 1,455 steps that are the challenge. Yes, you read that right. One thousand four hundred fifty-five steps.
Registration is now open for Scale the Strat on Sunday, March 1, 2015. Those wanting to climb all 108 floors of stairs inside the iconic Stratosphere Tower, the highest building west of the Mississippi River, can sign up by going to http://www.ScaleTheStrat.com. Simple, right?
Once registered, participants will join hundreds of athletes of all abilities who dare to take on this extreme stair climb with the goal to raise money for the American Lung Association in Nevada’s mission of preventing lung diseases and promoting lung health.
This year, Scale the Strat will be held in conjunction with the third annual USA Stair Climb Championship, which will attract elite stair climbers from all over the world and allow amateur climbers the opportunity to rub elbows with the best athletes in the sport.
“Make no mistake, walking or running all the flights inside this iconic tower is a challenge. But we climb for all those who struggle to breathe every day,” said American Lung Association in Nevada Executive Director Allison Newlon Moser. “It has been exciting to see Scale the Strat grow and become a signature event in Las Vegas and in the world of elite stair climbing.”
Seven years ago, 110 people took on the challenge. In 2014, close to 600 people climbed the stairs inside Stratosphere Tower raising an impressive $202,960 for the American Lung Association in Nevada in one day. Anthem Blue Cross and Blue Shield has been the presenting sponsor since the event’s inception.
Climbers who register for Scale the Strat 2015 before December 31, 2014 will receive a special “early bird” discounted registration rate of $40. Starting January 1, 2015 registration is $60, and day of event registration is $75. In addition to the registration fee, all climbers are asked to make a minimum fundraising pledge of $150. Online support and personal fundraising coaching is available online.
Participants will be placed into a starting gate queue in groups, then released one-by-one at timed intervals. Each athlete will be able to climb the Tower once.
“This event is one of the rare occasions when we open the stairwells of our iconic Stratosphere Tower to the public,” said Stratosphere Casino, Hotel & Tower General Manager Paul Hobson. “Our team is committed to providing each athlete and their friends and families the best experience possible. Both inside the stairwells, and outside the stairwells so they can enjoy all that Stratosphere has to offer.”
Climbers can pick up their packets the day of the event, or attend a weekend kick off the Friday before climb day and pick up their packet at a special Happy Hour at McCall’s Heartland Grill at Stratosphere. Those wishing to spend the weekend at Stratosphere can use the code C-ALA15 for a special room rate of $32 Thursday, February 26, 2015; Sunday and Monday, March 1 and 2, 2015; and $52 on Friday and Saturday, February 27 and 28, 2015, plus tax and a $17.99 nightly resort fee. Call 702-380-7777 or 800-99-TOWER (998-6937).
Registration and additional information about Stratosphere Casino, Hotel & Tower can be found at http://www.ScaletheStrat.com.
About American Lung Association in Nevada: ALAN has been improving the lives of Nevadans since 1916 when it was founded as the Nevada Tuberculosis Association to combat the devastating disease of tuberculosis (TB). Since that time, ALAN has remained constant in the fight against lung diseases and the promotion of lung health. Lung disease is the fourth leading cause of death in America and ALAN is often the first point of contact for individuals with lung disease. ALAN provides practical help and education to people living with asthma, emphysema, and other lung diseases, confronting this disease at the root level by educating kids about the dangers of smoking, providing smoking cessation programs, advocating for smoke-free environments, and working to reduce air pollution.
About Stratosphere Casino, Hotel & Tower: Stratosphere Casino, Hotel & Tower is a Las Vegas Strip resort with an 80,000- square-foot casino. The 1,149-foot Stratosphere Tower is the tallest freestanding observation tower in the United States, featuring the Top of the World restaurant and highest view of the Las Vegas Strip from the Observation Deck as well as SkyJump Las Vegas and thrill rides Big Shot, X-Scream and Insanity. Known as a great value to gamblers, Stratosphere is located close to the Convention Center at the gateway to downtown Las Vegas. It features 2,427 guest rooms and suites, uniquely themed restaurants, the Tower shops and Frankie Moreno Live at Stratosphere, and the original production show PIN UP starring Claire Sinclair. Additionally, Stratosphere’s ace | PLAYTM program allows players to enjoy awards, comps and exclusives based on their loyalty to American Casino & Entertainment’s four properties: Stratosphere Casino, Hotel & Tower on the Las Vegas Strip, Aquarius Casino Resort in Laughlin, Nevada, and two Arizona Charlie’s locations in Las Vegas. For more information, visit StratosphereHotel.com, call 702-380-7777 or 800-99-TOWER (998-6937).
About Anthem Blue Cross Blue Shield: Serving Nevada since 1969, Anthem is the state’s second-biggest health benefits provider and the only one licensed to sell insurance in every county. As Nevadans, we live and work in the same communities we serve and have made it our business to help provide health security through a broad portfolio of health care plans and insurance products. Anthem has been a proud sponsor of the Scale the Strat since the event began. Our parent company recently partnered with the American Lung Association nationwide with a $1.5 million grant to support smokers in their efforts to quit for good through the ALA’s “Quitter in You” smoking cessation program that will roll out in Nevada and 14 other markets.