Exact Data Completes Update to B2B Database, Adds New Records to Hair Salons Mailing Lists

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The Chicago Data Firm recently cleaned and appended records to its business database, which now tops 54 million records. The monthly process maintains accuracy and deliverability on data throughout the database.

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Each time we clean our records and add new ones, we ensure the value of our vast database to marketers.

Exact Data, a Chicago-based direct marketing data company has recently completed an update to its business-to-business database. The routine update, which cleans existing records and compiles new ones, is performed monthly by the company to ensure accuracy, deliverability, and recency for information in the database of over 54 million professional contacts. In the most recent update, thousands of records were added to Hair Salons Mailing Lists for use in direct marketing campaigns.

“Each time we clean our records and add new ones, we ensure the value of our vast database to marketers,” states Larry Organ, CEO of Exact Data. The company uses processes specific to each direct marketing channel to verify records. Postal Records are compared against the US Postal Service’s NCOA (National Change of Address) list, and phone records are scrubbed free of DNC (Do Not Call) listings. Email records, which are compiled from Opt-In sources, are verified for responsiveness and activity by BriteVerify. BriteVerify is an industry-leading Email verification company out of Charlotte, NC. All contact information furnished by Exact Data is permission-compliant.

In the most recent update, records were added by the thousands, with a major gain in information for Exact Data’s Hair Salons Mailing Lists. These mailing lists are a great marketing tool for vendors of salon products, such as salon-quality shears, dryers, and cleaning products.

With fresh, accurate records throughout the database, marketers can take advantage of Exact Data’s quality by customizing a list to align with their intended campaign outcomes. Dozens of marketing selects are available to specify targeted Hair Salons Mailing Lists, including information about salon ownership, sales volume, and geography.

To customize your own list, or to inquire about any of Exact Data’s products and services, call (877) 794-4980. Click Here to request a quote today.

About Exact Data

Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.

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Chris Geatz
since: 02/2011
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