Celltick and Prestigio Partner to Launch “MultiStart”- an Advanced Custom Interface Based on Start

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Prestigio to adopt the Start interface across its Android devices in Europe, Middle East & Africa.

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Celltick, a global leader in Mobile Initiated Commerce, today announced it had partnered with Prestigio, a leading international manufacturer of mobile devices, consumer electronics and accessories. Prestigio will adopt “MultiStart”- an advanced customized service for its users, based on Celltick’s Start technology across the millions of devices that it sells every year. Start, a next generation intelligent Android interface layer, provides full customization for device manufacturers while providing personalization and quick access to what matters most for users from their start screen.

With MultiStart, users can rapidly access their messages, call contacts and launch apps, directly from the start screen. Users are also able to get a quick view into a variety of information sources, including social media and news feeds without unlocking their phone. MultiStart utilizes a powerful recommendation engine based on big data and collaborative filtering that personalizes the start screen to the way users utilize their device.

Prestigio users will benefit from a comprehensive custom ecosystem that includes a variety of themes and plug-ins as well as unique content that is tailored for their users and made available exclusively on Prestigio’s app store. With MultiStart, Prestigio users get a unique and advanced experience while creating an ongoing mutually beneficial relationship with the manufacturer. Prestigio benefits from continued brand loyalty from their users and lifetime monetization.

“Our mission at Prestigio is to deliver the highest quality and the most advanced technological features with a clear differentiation,” said Yuri Antoshkin, General Manager, Prestigio EMEA. “With MultiStart we are able to offer our customers a unique experience and simplify device usage. MultiStart ensures an optimized user experience while generating new monetization options that will support us in achieving our business objectives.”

“Users today are looking for creative ways to personalize their devices and to add a new layer of functionality on their mobile. We are very happy to be the partner of choice for Prestigio to deliver upon this need,” said Ronen Daniel, CEO for Celltick. “MultiStart’s personalization and customization capabilities ensure an improved user experience while providing Prestigio with a competitive edge. We look forward to helping and enabling Prestigio to achieve their aggressive company goals.”

The growing Start ecosystem includes hundreds of themes and plug-ins available for download from Google Play. With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.

About Prestigio®

Prestigio® is rapidly growing in more than 85 countries across Europe, Middle East and Africa. For more than a decade, Prestigio has been crafting innovative IT and consumer electronic products of superior quality, style and affordability.

Prestigio, The Art of High-Tech is the company slogan and our mission is simple: to make the lives of people more efficient, convenient, and enjoyable. Our aim is to facilitate our customers’ daily-life. Whether in business, education, home, or entertainment, Prestigio leads to success.

Since 2011, Prestigio has been the leading brand across Central and Eastern Europe, Russia and CIS in GPS navigation and has achieved a top-3 position among Tablet PC brands in the region.
To learn more about Prestigio, please visit: http://www.prestigio.com.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

Press Contacts:
Ramgopal Vidyanand/Shirit Flider

Irina Ryslyayeva

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