ShopSocially’s social login is seamlessly extending the social browsing behavior of user to our e-commerce site, leading to a meaningful increase in sales conversion rate for us. - Lance Trebesch, CEO, TicketPrinting.com
Mountain View, CA (PRWEB) August 14, 2014
Leader in the professional ticket printing industry, TicketPrinting.com is unlocking the latent power of social to drive sales conversion rate and revenue uplift by using ShopSocially’s social commerce platform. TicketPrinting.com is using ShopSocially’s Social Login app to make site-login process seamless resulting in an impressive 35.31% sales conversion rate for socially logged-in users.
TicketPrinting.com has also embedded ShopSocially’s social commerce apps on its site to encourage social sharing of purchases and strike a deep connect with its site visitors. Social posts created during this process generate word-of-mouth recommendations and referral traffic. TicketPrinting.com’s most influential social shopper has generated as high as 97 referral clicks via a shared purchase.
“Adding social to our site is helping us serve our customers better. ShopSocially’s social login is seamlessly extending the social browsing behavior of user to our e-commerce site, leading to a meaningful increase in sales conversion rate for us,” commented Lance Trebesch, CEO at TicketPrinting.com.
ShopSocially’s Social Login app offers users ability to register and log-in to a website using their social profiles. Social Login picks up the required information for registration from users’ public social profile, reducing the user-resistance to fill up lengthy registration form. Social Login also reduces “password-fatigue” as user does not have to create separate accounts on every site and remember the login credentials. This is especially crucial for e-commerce success as often customers abandon purchase process when asked to complete a lengthy registration process or retrieve forgotten login details. Social Login reduces cart-abandonment rate by extending customers default social browsing behavior to e-commerce sites and hence increases the sales conversion rate. An impressive 35.31% sales conversion rate for socially logged in users on TicketPrinting.com is a testimony to this fact.
Additionally, TicketPrinting.com has embedded two ShopSocially’s social apps on its site to drive word-of-mouth recommendations:
(i) Share-a-Purchase App: TicketPrinting.com is capturing the customer delight when customer completes the order and encouraging them to share it with their friends on social media. This is turning shoppers into social brand ambassadors and generating quality referral traffic for TicketPrinting.com.
(ii) Social Connect App: TicketPrinting.com is incentivizing site visitors to share their social profile by connecting with its brand on Facebook. This becomes an advanced method of user email acquisition as it acquires not only pre-verified email address user is using for Facebook login, but also the rich social profile of user. In process, users also create a social post recommending TicketPrinting.com to their friends, driving word-of-mouth recommendations.
By aggregating the social profile data acquired by these apps, TicketPrinting.com is able to identify social influencers for its brand by tracking the referral clicks generated from these social interactions. The most influential social shopper on TicketPrinting.com has generated as high as 97 referral clicks out of a single socially shared purchase. This referral traffic is of very high quality and converts at a high rate on TicketPrinting.com.
Social has a higher impact when it is applied seamlessly onsite on an e-commerce site. Users’ purchase intent is highest when they are on an e-commerce site. Onsite social commerce modules uses social media influence to leverage this purchase intent to increase social sharing on site and drive a substantial uplift in sales conversion rate and revenue.
“Social Login simplifies registration and login process on a site and makes it more amicable for user to share and recommend site to friends on social networks. This converts shoppers into brand ambassadors and increases sales conversion rate,” said Jai Rawat, CEO of ShopSocially. “Success of TicketPrinting.com is a true demonstration of power of Social Login for internet retail.”
TicketPrinting.com is a leader in the event ecommerce and professional ticket printing industry, operating multiple sites: TicketPrinting.com, Canada Ticket Printing (canadaticketprinting.ca), UK Ticket Printing (ukticketprinting.co.uk), and Ticket River Australia (ticketriver.com.au). TicketPrinting.com also owns and operates two SaaS businesses: Ticket River (ticketriver.com), online event management, marketing, and ticketing platform, and Raffle River (raffleriver.com), online fundraising and raffle management and marketing platform.
TicketPrinting.com helps people in hosting successful events and fund-raising. TicketPrinting.com specializes in events and raffle tickets (including high security), wristbands and stickers, event badges, programs, flyers, posters, online event management and ticketing (including reserved seating).
ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands. ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Some key apps include purchase sharing, fan acquisition, shopping community, social SEO, social photo testimonials and more. ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.