Vitalah®, Creators of Oxylent®, to Donate Monthly to Whole Planet Foundation® through Payments in Kind Community Give Back Program

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Through their generous support, Vitalah will give poor entrepreneurs – most of whom are women – an opportunity to get ahead: to start her own business, create a steady stream of income and have the chance to lift herself and her family out of poverty.

Santa Cruz County, California (PRWEB) August 14, 2014

Vitalah, creators of Oxylent, has chosen the Whole Planet Foundation as the beneficiary of its monthly Payments in Kind Community Give Back Program donation. The donations will help support the foundation’s mission to alleviate poverty through microcredit for impoverished entrepreneurs around the world.

The Payments in Kind Community Give Back Program is an exclusive program offered by National Processing Solutions [NPS] to help businesses support charities, causes, and service organizations in the local community. Merchants simply sign up for this special credit card processing option at no charge, which allows them to donate 20% of NPS’ gross revenue generated by the merchant to any charity of their choice via monthly donations. The charitable organization receives the donation from NPS directly in the business’s name. For more information, visit http://www.paymentsinkind.com/index.html.

“At Vitalah, we’ve always been committed to doing business with a higher purpose. We founded our company with the goal to help others by providing critical nutrients, give back to our communities, and ultimately make a positive difference in people’s lives,” said Lisa Lent, Founder and CEO of Vitalah. “A crucial part of that goal is partnering with similarly conscious companies. We are thrilled to work with Payments In Kind Community Give Back Program to support Whole Planet Foundation’s mission to alleviate poverty around the world through microcredit.”

“Through their generous support, Vitalah will give poor entrepreneurs – most of whom are women – an opportunity to get ahead: to start her own business, create a steady stream of income and have the chance to lift herself and her family out of poverty,” said Philip Sansone, president and executive director of Whole Planet Foundation. “We’re grateful to work with partners who are committed to supporting microentrepreneurs around the globe.”

About Whole Planet Foundation
Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that funds poverty alleviation worldwide where the company sources products. The nonprofit’s mission is to empower the poor living in developing-world communities with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty. As of June 2014, Whole Planet Foundation is funding microlending programs through microfinance institution partners in the U.S. and across 59 countries in Africa, Asia, Latin America, supporting more than 3.37 million people with a chance for a better life. To date, the nonprofit has authorized more than $48 million and disbursed $33 million through microlending partners worldwide. Learn more and donate online at http://www.wholeplanetfoundation.org.

About Vitalah
Vitalah was founded by Lisa Lent as an “invitation to health” born from her passion to create the ultimate supplement for everyday life. Her product, Oxylent, is an effervescent multivitamin drink containing a unique blend of essential nutrients that enable the body to function at peak levels. Oxylent, Prenatal Oxylent and Children’s Oxylent are available at health food stores nationwide and online. Purchasing Oxylent products supports Vitamin Angels®—a global non-profit organization that provides under-nourished children with nutritional supplements. Visit http://www.oxylent.com, or call 877.OXYLENT (877.699.5368). Find Oxylent on Facebook at http://www.facebook.com/oxylent, on Twitter at @oxylent and on Instagram at drinkoxylentbreathelife.

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