Sprocket Marketing Announces Dr Pepper Sponsorship for Backroad Anthem Fall College Tour

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Sprocket Marketing signs Dr Pepper to support and enhance country music tour.

Sprocket Marketing is excited to announce Dr Pepper as a presenting sponsor for the Fall 2014 Backroad Anthem college campus tour.

Backroad Anthem recently announced their Fall 2014 college campus tour. The tour is set to kickoff August 22nd and will include stops at over 15 major college campuses around the South and Midwest.

The six-man group, based out of Fayetteville, AR developed a loyal fan base early on with their serenades at sororities on college campuses and aggressive social media outreach. They continue to captivate audiences everywhere with their unique style, original music and high-energy onstage performances.

“We are thrilled to bring on Dr Pepper as a premier sponsor for the tour. We think they are a perfect fit and are looking forward to working with them to activate in local markets,” said Brian Pilsl, Partner, Sprocket Marketing.

“Dr Pepper recognized a great opportunity to not only support a local band that is very active in our community, but also reach out to the millennial audience, a very growing and important segment as we look at our business opportunities at Walmart,” said Mike Loewe, director of sales, Dr Pepper. “We have to continue to maintain relevance with this audience as music is a key piece of our marketing strategy to impact Dr Pepper.”

Watch for more information of the tour coming to your college campus.

To learn more visit: http://www.sprocketmarketing.com and http://www.backroadanthem.com

About Sprocket Marketing

Sprocket Marketing, LLC is an event marketing company based in Lawrence, KS and Tampa, FL. Our mission is to collaborate with properties and partners to develop new and creative ways to engage audiences using onsite experiences combined with multi-channel media to ensure full value on an annual basis.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group, is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, 10 calorie, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.

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Sarah Mesker
Sprocket Marketing LLC

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