Fairfield, CT (PRWEB) August 26, 2014
Conventional business wisdom says the more you invest in the latest user-friendly technology the more likely you are to improve your customer’s on-line experience and their brand loyalty.
“Not necessarily,” says John Bisack III, President and Managing Director of Performance Improvement Partners (PIP), America’s largest technology solutions company dealing exclusively with the Private Equity industry.
Forrester Research reviewed at the company’s annual practice manager technology forum, indicated that 60% of all consumer and business buyers use the internet to either make or help make final purchase decisions, up 20% from a year ago.
Data suggests time-stressed buyers demand that the experience fit their expectations. According to the Research firm, 89% say they’ll move elsewhere if that first experience is not right. “These days,” said Bisack, “it’s one strike and you’re out. We all know it takes a lot of effort to build customer eCommerce loyalty, but, one mistake, and it can disappear in a heartbeat. That’s why we have expanded our eCommerce practice to help our clients get more ‘at bats.’”
In the Private Equity industry, said Bisack, where investors prefer to buy, increase value and sell companies over a five to seven year horizon, the loss of customer loyalty can damage a Portfolio Company’s exit value, and their investors return on investment.
Some of the most common eCommerce mistakes identified at the conference included “Underestimating the Impact of Digital Clutter, Focusing on Buzzwords instead of Fundamentals, and Buying a Maserati when a Chevrolet will do.”
According to Felicity Sissener, PIP’s eCommerce Practice Director, PIP has traditionally prided itself on transferring technology knowledge to its clients, so they can make informed, cost-effective decisions. Our new white paper, The 10 Most Common eCommerce Mistakes, is a good example of PIP’s knowledge-transfer in action.
This new publication is available at, http://www.pip-llc.com/ecommerce.
PIP is America’s leading technology solutions company exclusively servicing the Private Equity industry. It represents over 110 PE firms and their Portfolio Companies. It maintains offices in Fairfield and Stamford, CT and San Francisco, CA. PIP management are frequent speakers at industry conferences and roundtables.