Elmwood Park, NJ (PRWEB) August 14, 2014
The Craft & Hobby Association (CHA), the award-winning international trade association for the design, manufacture, distribution and sales of products in the nearly $30 billion craft and hobby industry is pleased to announce that Rachel Shechtman, entrepreneur and owner of New York City based store STORY, will be the official keynote speaker for the CHA 2015 MEGA Conference & Trade Show. The Show will take place in Anaheim, California January 9-13, 2015 at the Anaheim Convention Center.
“We are excited to announce Rachel Shechtman as the keynote at the 2015 MEGA Show. Rachel will inspire all of our attendees, and encourage people to rethink their business models in creative and unique ways to keep up with the ever changing consumer,” stated Andrej Suskavcevic, President & CEO, CHA. Shechtman earned her place on the Forbes 2013 “40 under 40” list for her innovative thinking in the future of retail.
By throwing out the dated, sales-per-square foot model, Rachel Schechtman, owner of STORY, has created an alternative dialogue that injects newness and relevance and a model where the primary deliverable is an experience. STORY, voted one of the 15 Best Shops in NYC by TimeOut.com, closes its doors every four – six weeks and reopens with a completely new theme. Resembling the editorial style of a magazine, the store collaborates with guest curators and architects for each theme cycle. Whether you’re a designer, manufacturer, brick-and-mortar store owner or an e-retailer you’ll be inspired to re-invent consumer shopping from mere sales transaction to an energetic, innovative experience.
The 2015 MEGA Conference & Trade Show, the 74th edition of the annual Show, will bring together the entire crafts and creative industry for four days, with small and large retailers, independent chains, and vendors from across the world. With more than 3,000 attendees, 400 exhibitors and 56+ countries represented, the CHA’s award-winning annual MEGA Show is the place to connect with craft industry peers from all over the world, as well as a resource for quality education to help all segments of the industry manage and grow their businesses.
About The Craft & Hobby Association
The Craft & Hobby Association (CHA) is an international nonprofit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the worldwide craft and hobby industry. For more information about CHA, membership or its award-winning CHA Conference and Trade Show, visit http://www.craftandhobby.org.