This is our moment to reinvigorate the Journeys personality.
Ann Arbor, MI (PRWEB) August 19, 2014
Journeys International, the long-standing family owned and operated adventure travel company in Ann Arbor, Michigan, unveiled a new look this week. The fresh presentation of the company’s brand is most visible at http://www.journeysinternational.com, the company’s re-envisioned website.
The rebranding initiative extends beyond Journeys’ visual presentation. Bold, playful design elements complement a new tagline, “Adventure Deeper,” and a refocused approach to trip development, training, and communications. These collective efforts showcase the adventurous spirit of exploration, deep curiosity, openness to spontaneity, and desire to experience each destination’s essence that are typical of Journeys trips and Journeys travelers. These qualities have typified Journeys since the first trip’s marketing materials recruited “curious, hearty souls” for a trek in Nepal in 1978. The new presentation emphatically communicates this enduring spirit.
In early 2012, company co-founders Will and Joan Weber transferred leadership to their daughter, Robin Weber Pollak. "This is our moment to reinvigorate the Journeys personality. Travelers need to know that we are expert in crafting personally meaningful adventures, that we are serious in our commitment to this, but that we don’t take ourselves too seriously. We have a wonderful time," Pollak explains. "Nothing is changing about the guiding values that have shaped our story for nearly four decades. We want to convey them with ever more clarity and dynamism."
Journeys International has created and delivered extraordinary private and small-group adventures since 1978. Trips fulfill dreams, stretch understandings, protect the natural environment, support traditional cultures, and foster connections between people. Travelers can look forward to a new print catalog of trips in September with reflections on what it means to “adventure deeper.”