Exact Data Improves Database Hygiene While Adding Thousands of Records to E-Commerce Mailing Lists

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The Chicago-based data firm cleaned and refreshed its records for businesses operating primarily online.

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Our data hygiene processes drive the value of our marketing lists, and marketers depend on our quality to achieve their intended campaign outcomes.

Exact Data, a privately held data firm recently completed an update to its Business-to-Business (B2B) marketing database. The business database, which contains over 54 million professional listings, undergoes monthly maintenance to ensure the accuracy of the data contained within. Also with each update, new records are compiled to deliver current listings to marketers.

E-commerce Mailing Lists benefitted significantly from the most recent update to Exact Data’s B2B database. These mailing lists contain contacts for companies that conduct business online, or sell primarily online services, such as web marketing firms.

With fresh records in the database, all existing records are then scrubbed for accuracy throughout Exact Data’s E-commerce Mailing Lists, and all marketing channels. Marketers can be assured of high quality data regardless of the channel they use, because Exact Data uses processes specific to each to one to update and validate its records.

“Our data hygiene processes drive the value of our marketing lists, and marketers depend on our quality to achieve their intended campaign outcomes,” states Larry Organ, CEO of Exact Data.

All of Exact Data’s records are checked against the US Postal Service’s NCOA. Phone records are cleaned free of any DNC (Do Not Call) listings, and Email addresses are checked for Opt-In status. All records from Exact Data are considered permission-compliant. As a measure of even further validation, Email addresses are checked for activity and responsiveness by BriteVerify.

Looking for E-commerce Mailing Lists? To customize your own list, or to inquire about any of Exact Data’s products and services, call (877) 794-4980. Click Here to request a quote today.

About Exact Data

Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.

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Chris Geatz
since: 02/2011
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