InstantEncore Releases White Paper Exploring Audience Expectations for Mobile Apps and Live Performances

Share Article

Audiences expect immediate access to relevant information and services wherever the are - including performance venues. A new white paper from InstantEncore reveals how a group of performing arts organizations are meeting this expectation through mobile apps.

Due to the rapid adoption and pervasive use of mobile devices, audiences have grown to expect immediate access to relevant information and services wherever they are – including performance venues. How can arts organizations meet this expectation without detracting from the live performance experience? "Engaging At the Event: Audience Expectations for Live Performance in the Mobile Age," a new white paper from InstantEncore, reveals how eight performing arts organizations are meeting this challenge head-on.

InstantEncore invited the organizations to participate in a pilot program to engage live performance audiences with new features developed for the organizations’ existing mobile apps. Called “At The Event,” this set of features seeks to complement the live performance by deepening the audience’s knowledge of the work, fostering communication among patrons, and encouraging return attendance.

In April 2014, the participating organizations tested the features over the course of forty performances. Audience response was strong. During the pilot program, participating organizations saw a 47% increase in the total number of app users. For performances utilizing At The Event, 92% of the organizations’ mobile app users engaged with the features.

“Audiences are clearly interested in accessing relevant content on their mobile devices,” says InstantEncore CEO Evan Schumacher. “This is a tremendous opportunity for arts organizations to add a new dimension to the live performance experience. We are excited to continue exploring this with our partners. ”

A complimentary download of Engaging At the Event is available at

InstantEncore provides web and mobile technology solutions for the performing arts. Top artists and performing arts organizations use InstantEncore’s services to power their websites and mobile apps and to create lasting connections with fans around the world. To learn more, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Dombrosky
since: 12/2009
Follow >
Visit website