Los Angeles, CA (PRWEB) August 15, 2014
Cross-cultural advertising and digital agency Sensis has hired Ken Yapkowitz as its new technology director. With close to two decades of experience in the media technology field, Yapkowitz boasts outstanding analytical skills and creative solutions backed by solid programming practices. He will lead the Sensis development staff, architect solutions for agency clients and infuse the technology team with industry best practices.
"Ken is a true expert at the forefront of all things technology and a key addition to our team,” said José Villa, founder and president, Sensis. “His exceptional in-depth knowledge of industry standards in a wide range of technical areas makes him a great match as we continue to push forward our agency’s technology capabilities and digital solutions for clients.”
A former Computer Science instructor at California State University - Northridge, Yapkowitz has held positions as systems expert at Time Warner Interactive, principal technologist at Earthlink, director of technical relations at Citysearch.com, and most recently a senior-level development role at Causecast. His expertise ranges from multiple programming languages and platforms (PHP, Phyton, Drupal, among many others) to web analytics, databases, scripting tools, and development applications.
Yapkowitz’s technological and creative passion carries beyond his day job – he has designed music synthesizers and plays the banjo and ukulele in a jug band.
Sensis is a cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Agency clients include DIRECTV, United Healthcare, the FDA, Union Bank, AARP, the U.S. Coast Guard Academy, Tadin Herb & Tea, and Southern California Public Radio. For more information, visit SensisAgency.com.