“The Disney partnership will help our summer campaign further underscore the wonderful family attractions we offer, as well as the unique connection between 'The Princess and the Frog' and New Orleans,” said Mark Romig, President/CEO NOTMC.
New Orleans, LA (PRWEB) August 15, 2014
As part of the New Orleans summer tourism campaign, when families follow Princess Tiana in Disney’s 'The Princess and the Frog' at followhermagic.com, they will be given the opportunity to enter a sweepstakes to visit New Orleans and all the real-life places referenced in the movie.
The sweepstakes was created to emphasize that New Orleans is a family-friendly destination. The 'Follow Your NOLA' custom content from Disney's 'The Princess and the Frog' retraces the magic of New Orleans from this beloved storyline. NOTMC has added Princess Tiana as one of its many celebrities that visitors can connect with on followyourNOLA.com. Her itinerary takes the curious to a few of the places and neighborhoods shown in the movie, 'The Princess and the Frog.'
“Partnering with Disney/ABC and ‘The Princess and the Frog' is both an honor and exciting for our city,” said Mark Romig, President and CEO of NOTMC. “The elements of the partnership will help our summer campaign further underscore the wonderful family attractions we offer as well as the unique connection between the movie and New Orleans.”
The campaign, promoting New Orleans as a great summer family destination, will be featured through a media sponsorship with Disney/ABC and will consist of:
- Custom social sweepstakes with a chance to win a 5-day, 4-night family adventure in New Orleans. (Enter at http://www.FollowHerMagic.com)
- A 'Princess and the Frog' itinerary of places to visit at 'followyourNOLA.com'
- A custom New Orleans video distributed via Disney Interactive comparing scenes from the film with those in real-life
- On-air promotion on select local ABC Owned and Affiliated Television Stations, shown in New Orleans fly-markets
The video will feature original content featuring the real-life locations in New Orleans alongside images from the movie. Locations include the French Quarter, Cafe du Monde, St. Louis Cathedral, Steamboat Natchez, the riverfront, the St. Charles Avenue Streetcar, the Bywater, Marigny, and Treme neighborhoods, the Garden District, Lafayette Cemetery number one, Audubon Park, the Audubon Zoo, Bayou St. John and City Park.
“We love bringing the magic of vacation time with your family together with the magic of Disney’s The Princess & The Frog and the power of our ABC Stations to drive key market visitors to New Orleans this summer,” said Debra O’Connell, President of ABC National Television Sales.
Consumers can visit the pages and enter the sweepstakes through August 31, 2014. Enter the contest here.
About New Orleans Tourism Marketing Corporation
The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year. Annually, NOTMC’s marketing campaigns include strategic print, broadcast, and Internet advertising and public relations. Web sites are: NewOrleansOnline.com; FollowYourNOLA.com; NewOrleansMuseums.com; RadioFreeNeworleans.com. Social Media: Facebook, Twitter, Pinterest, and the GoNola.com blog.
The Walt Disney Studios
For 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!.