Good Neighbor Pharmacy Invites Patients to Share Their "Good Neighbor Story"
Chesterbrook, PA (PRWEB) August 18, 2014 -- Good Neighbor Pharmacy – a national independent pharmacy network – invites patients to share their “Good Neighbor Story” for a chance to appear in a national television advertising campaign.
Good Neighbor Pharmacy is pleased to announce this new campaign following the success of their award-winning “Straight Scoop” television advertisements. In 2014, “Straight Scoop” was awarded four silver and two bronze awards at the 31st Annual Healthcare Advertising Awards – the oldest and largest healthcare advertising awards. Selected by a national judging panel, “Straight Scoop” was chosen in multiple award categories from more than 4,000 entries. The campaign was also the recipient of a 2014 Philadelphia ADDY Award (Color Newspaper Ad); three 2014 Aster Awards (Judge’s Choice for Total Advertising Campaign, Gold for Newspaper Single Ad, and Gold for Radio Single Ad); a 2014 People’s Telly Award (Non-Broadcast Video); and a 2014 Telly Award (Television).
While “Straight Scoop” featured pharmacists, the “Good Neighbor Story” campaign will include patients and customers to play a starring role. Starting today through September 14, patients are invited to visit http://www.GoodNeighborPharmacy.com and http://www.Facebook.com/GoodNeighborPharmacy, to share personal stories of how their local Good Neighbor Pharmacy made a difference for them in managing personal health and wellness.
Across the country, Good Neighbor Pharmacy members play a vital role in their communities. As the healthcare landscape continues to evolve, the role of the pharmacist is changing. Pharmacists do much more than fill prescriptions as they are meeting the diverse needs of their patients; providing counsel on medication adherence, women’s wellness, diabetes, heart disease and respiratory management; and adapting to go above and beyond in shaping healthcare delivery.
“When patients enter a Good Neighbor Pharmacy they aren’t just a number. Their pharmacist knows them by name and is committed to their overall health and well-being,” said Scott Robinson, Vice President, Good Neighbor Pharmacy. “This ad campaign will tell our story of exceptional patient care and commitment to community – utilizing actual patient testimonials that will give a unique authenticity to our message.”
To enter, customers can create a short video (under three minutes) explaining how their local Good Neighbor Pharmacy has gone above and beyond for them and their community; then simply upload the video at http://www.Facebook.com/GoodNeighborPharmacy or http://www.GoodNeighborPharmacy.com/TVstar by September 14, 2014. Four lucky winners will be announced by October 1, 2014, to appear in the national television campaign; all entries into the contest will also be entered to win one of four $250 Visa® gift cards.
For more information about Good Neighbor Pharmacy, please visit http://www.GoodNeighborPharmacy.com.
About AmerisourceBergen
AmerisourceBergen is one of the largest global pharmaceutical sourcing and distribution services companies, helping both healthcare providers and pharmaceutical and biotech manufacturers improve patient access to products and enhance patient care. With services ranging from drug distribution and niche premium logistics to reimbursement and pharmaceutical consulting services, AmerisourceBergen delivers innovative programs and solutions across the pharmaceutical supply channel. With over $100 billion in annualized revenue, AmerisourceBergen is headquartered in Valley Forge, PA, and employs approximately 13,000 people. AmerisourceBergen is ranked #28 on the Fortune 500 list. For more information, go to http://www.amerisourcebergen.com.
Stephanie Policastro, Tierney Communications, +1 212-605-7825, [email protected]
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