ILOOK Rolls Out Branded TV App Platform for Small Business

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Small businesses can now become true video marketers by launching their own TV channels at no cost.

ILOOK OTT offers both – a branded video app that behaves like a TV network and is located on the mobile screen right next to other TV apps like MTV and CNN.

ILOOK, an over-the-top (OTT) TV platform that converts YouTube channels into dedicated mobile video apps, is excited to announce the launch of their TV App platform for small businesses.

Small businesses in any industry can now strengthen their current video marketing strategies by launching branded video content across screens in a TV-like manner through fully dedicated apps. ILOOK believes this will place small organizations on a level playing field, allowing them to act like major brands by being able to enliven their current YouTube efforts and supercharge their content into a multiscreen television app at no cost. With one billion unique users visiting YouTube each month and spending more than six billion hours watching video, allowing global audiences easy access to watch a brand with no barriers is a major benefit for smaller organizations.

With the launch of this platform, ILOOK seamlessly takes the YouTube content of small businesses and automatically transfers it into a new app that is available on mobile and TV screens. This allows for the amplification of an organization’s brand and content marketing initiatives. Companies needing to stay competitive in the industry now have a vehicle to promote all their branded content and social videos in one place—a TV App. So while only 24% of national brands are using online video to market to consumers, online video traffic will be 55% of all consumer internet traffic by 2016. ILOOK is helping small businesses tap into this potential.

Through TV Apps, businesses are able to expose their brand to new audiences and create new brand followers by giving them one easy access point. Because the TV App is 100% their brand, businesses can market it as their own app. According to TMG Custom Media, 90% of consumers find branded and custom content useful, while 78% believe that organizations providing custom content are interested in building good relationships with them. Small companies are now able to build these relationships without getting lost in the immense YouTube shuffle for social videos. Instead they are at the forefront, sitting on viewer’s devices next to CNN and MTV.

Peter Redford, ILOOK’s CEO says that for most businesses, branding and location go hand in hand. “ILOOK OTT offers both – a branded video app that behaves like a TV network and is located on the mobile screen right next to other TV Apps like MTV and CNN," he says.

To automatically create their own TV App, a business simply logs into their YouTube channel from A week later, the app is available in mobile app stores where it can be downloaded by clients and customers. The ILOOK OTT technology is supported by the Apple App Store, with Android support coming later this year.

ILOOK Corporation was founded in 2009 by Peter Redford, Ngoc Do and Jacek Minko and is based in Silicon Valley, California. The company provides the world's first OTT (over-the-top) pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile apps that appear on the mobile screen alongside TV network apps like CNN and MTV. YouTube channels effectively become TV networks, monetized by pay-per-view, subscriptions and commercials.

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Zachary Weiner