Data hygiene is what we’re all about at Exact Data because it drives the value of our marketing lists.
Chicago, Illinois (PRWEB) August 18, 2014
Exact Data, a privately owned provider of direct marketing data, has recently completed an update to its business-to-consumer (B2C) listings. The firm performs this type of update at least once every thirty days. In the latest update, existing records were cleaned and renewed, and additional compiled files were appended to the database. Thousands of new listings were added to Luxury Mailing Lists.
These records contain information about consumers with a propensity to spend money on luxury goods or services, for example jewelry, designer clothing, spa services, or upscale lodging. The data files are based on consumer behavior such as credit card usage or self-reported survey responses concerning spending.
Consumer data contained in Luxury Mailing Lists, as well as Exact Data’s entire consumer database, has been verified for accuracy and deliverability. For each marketing channel provided by Exact Data, there are specific processes that clean the data.
Postal records are updated using the US Postal Service’s NCOA (National Change of Address) registry. Phone records are checked against DNC (Do Not Call) Lists, and Emails are checked for any opt-outs. All contact information provided by Exact Data is considered permission-compliant for direct marketing purposes.
“Data hygiene is what we’re all about at Exact Data because it drives the value of our marketing lists,” states Larry Organ, CEO.
About Exact Data:
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services, including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.