Good data hygiene and precise targeting make our database a powerful instrument of direct marketing success.
Chicago, Illinois (PRWEB) August 18, 2014
Exact Data, a privately held data broker, recently completed an update to its Business database. Exact Data’s monthly database update, clean, and verify data for direct marketing deliverability, as well as compile new records from the Axciom business-to-business (B2B) database. In the most recent update, over 2000 new records were added to Banking Mailing Lists and other marketing lists for professionals in the finance industry.
In order to ensure data quality and hygiene, Exact Data scrubs data, eliminating outdated records and updating contact information for existing files. The company uses several processes for verifying the accuracy and deployability that are specific to individual marketing channels. The NCOA (National Change of Address), a registry kept by the US Postal Service, is used to update mailing addresses. Phone records are scrubbed free of any listings found on DNC (Do Not Call) lists, and Emails are checked for opt-in permission. Email addresses are then verified for activity and responsiveness with BriteVerify, an industry leader in Email data verification.
For targeting niche markets, the data contained in Banking Mailing Lists is fully searchable and sortable. Exact Data provides marketers with the tools needed to pinpoint specific B2B audiences. Selects are available to pare down larger, more basic lists into finely honed direct marketing solutions.
“Good data hygiene and precise targeting make our database a powerful instrument of direct marketing success,” states Larry Organ, CEO of Exact Data.
Marketers looking for Banking Mailing Lists or those who demand robust direct marketing solutions in any industry, allow Exact Data to build a custom list to suit your needs. To get more information, click here or call us directly at (877) 794-4980.
About Exact Data:
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services, including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.