Mountain View, CA, USA and Shibuya, Tokyo, Japan (PRWEB) August 19, 2014
Today, Aerospike announced that CyberZ—a leader in global smartphone advertising solutions—relies on the open source Aerospike flash-optimized in-memory NoSQL database to power its mobile ad tracking solution. Using Aerospike, CyberZ's Force Operation X (F.O.X.) solution has increased the volume of data it manages by several hundred times, in addition to its rate of data access, for more than 3,000 smartphone applications worldwide.
CyberZ’s F.O.X. is a leading-edge smartphone advertisement tool for measuring and analyzing the effectiveness of promotions. This technology has been complemented by CyberZ’s collaborations with Facebook (mobile measurement partner); Twitter (marketing platform partner); and various media, including iAd, Google and LINE.
With the increasing adoption of smartphone applications, CyberZ realized the need for a scalable data infrastructure to handle the rapidly growing volume of data and the significant rise in the rate of data access. In evaluating data management alternatives, the company looked at how other global ad and marketing companies were addressing similar demands for managing high volumes of data in real time.
The search led CyberZ to select Aerospike as the database to take its F.O.X. solution to the next level. CyberZ observed the proven success of Aerospike in delivering reliable low latency and high throughput, as well as its wide deployment by such companies as AppNexus and BlueKai.
"We continually seek ways to provide our customers with superior service, and the Aerospike database is an important new addition to our solution in supporting that commitment," said CyberZ’s F.O.X. product manager Tomotake Nakamura. "Aerospike allows us to provide more precise and detailed analysis while handling much larger volumes of information and higher rates of data access—several hundred times more than was possible with our previous data infrastructure."
“CyberZ is a pioneer in delivering highly effective advertising and marketing solutions for Japan’s smartphone market,” said Aerospike Founder and CTO Brian Bulkowski. “We are thrilled by CyberZ’s success using our Aerospike database to predictably respond in real time while scaling to support the exponential growth of data and rate of user access to the thousands of mobile applications CyberZ supports today.”
Established in 2009, CyberZ, a subsidiary of Cyber Agent, is an advertising and marketing company that specializes in smartphones. CyberZ was the first company to enter the smartphone market as it started to expand in Japan, and that pioneering vision has always been its strength. CyberZ offers cutting-edge services based on experience and know-how in the markets in Japan and overseas. With a US office now based out of San Francisco (CyberZ USA, Inc.), the company is well-equipped to provide marketing solutions on a global scale. For additional information, visit http://cyber-z.co.jp/en, or follow us on Twitter @Official_CyberZ.
Aerospike is the open source front-edge database powering a new generation of interactive, real-time Web and mobile applications that operate at global scale. It is the first flash-optimized in-memory NoSQL database to combine transactions and “hot” analytics with strong ACID consistency and enterprise-grade reliability. Purpose-built to make scaling easy and affordable, it enables all developers to take advantage of predictable, sub-millisecond latency for distributed caching, session management, user profile, and key value store use cases. In production non-stop for nearly four years, Aerospike is deployed at real-time big data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include New Enterprise Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper Associates. Download the open source Aerospike Community Edition at http://www.aerospike.com, and follow @aerospikedb.
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