Watkinsville, GA (PRWEB) August 26, 2014
Seamlessly serving customers for a very long time, MyPromotionalPens.com has now changed its domain to SaveYourInk.com. With a new business name and identity in the market, they still remain an industry leader in custom printed writing instruments.
Referring to the ups and downs that were seen in the marketing department with the new addition of hundreds of other products on the website, the CEO stated, “By adding hundreds of products that are not writing instruments, it has been quite a challenge across every aspect of our business. We expect our top navigation category development, in addition to our website, would make it quite obvious to the new and existing customers that we aren’t just pens anymore. It has been the case for the most part, however, the question ‘if we carry more than just pens’ still arises. We felt the brand, My Promotional Pens was causing most of those questions, thus, we decided to solve this issue by switching to our corporate name, Save Your Ink.”
The company still offers the widest range of pens, pencils, and highlighters on the net and remains heavily focused in that genre of promotional products; offering quality products, at affordable prices and exceptional service.
The company hopes to not confuse customers with its new name. In efforts to thwart confusion, they incorporated aspects of their old logo into the new logo to make it recognizable to the past customers. With this new identity, their aim remains intact to bring forth the miscellany of the entire product line.
Now new and current customers can choose from the vast options of Pens & Writing, Auto & Home, Bags, Drinkware, Food & Candy, office, Outdoor & Leisure, Stationary, and Wearables on and off the site. Talking about the same, a spokesperson from SaveYourInk.com said, “We started 15 years ago wanting to bring the promo industry's customers a positive online experience that we would like to experience ourselves. In doing so, we asked ourselves the question, what do customers really want? We determined they really want three things: competitive prices, timely delivery, and quality assurance. Simply put, they want the right product, at the right price and on time. Recognizing those three needs is one thing, however making it happen is another. Becoming a ‘one stop shop’ has helped fulfill that philosophy.”
About SaveYourInk.com -
Save Your Ink is the largest online inventory of promotional pens. They have an easily searchable website with many categories, search filters and sorting capabilities. Their services take a further leap with their offering of free proofs after an order is placed or before an order is placed to help the customer achieve the exact layout and look the customer wants prior to printing. Along with their free logo, graphic art design service, they offer the lowest minimums in the industry for customers.
For more information, please visit- http://www.saveyourink.com/MyPromotionalPens-Rebrand-SaveYourInk-a/301.html