It’s an idea that supports both sides of the equation: fashion lovers have access to emerging designers and next-season looks while designers receive the support of cash flow to produce their collections.
New York, New York (PRWEB) August 19, 2014
Fashionistas and style mavens no longer have to wait (or hope) for boutiques to stock their local designer’s latest offerings – they can let their wallets do the talking and reserve new looks straight off the runway.
Pre-ordering platform Luevo is thrilled to announce partnerships with fashion weeks across North America, including with Fashion Week San Diego, Portland Fashion Week, Fashion Week Brooklyn, DC Fashion Week, Fashion Week Tampa Bay, Kansas City Fashion Week, Virginia Fashion Week, Hawaii Fashion Month and Dallas x Fashion. Luevo is also the official e-commerce partner of select emerging designers showcasing at Mercedes Benz Fashion Week, in New York.
Participating designers load runway shots or showroom images from their latest collections into their dedicated Fashion Week boutique on Luevo, and fans can pre-order the designs they love. It’s an idea that supports both sides of the equation: fashion lovers have access to emerging designers and next-season looks while designers receive the support of cash flow to produce their collections.
“So many fashion lovers support local design but until now it has often been a “look but don’t touch” proposition – if a retailer didn’t pick up the line, the collection wasn’t available. With our Luevo partnership, shoppers have access and more control, in that through their preorders they actually dictate what goes into production,” says Allison Andrews, founder of Fashion Week San Diego.
The same story resonates with fashion weeks organizers across the continent: “Everything we do in life should have meaning, and as a designer myself, Luevo seems like the perfect fit for style of designers that create unique collections. Often times a designer’s runway items never make it to retail, but with Luevo we have direct access to the consumer, making it a valuable tool for the designers involved" says Erik Rosete, designer and founder of Art Hearts Fashion events.
“We looked at crowdfunding websites and thought a similar idea would work in fashion, to support designers in a critical period of their collections and their careers. The early days for a designer are tough, the talent is there but the resources to get up and running may not be. We can solve that problem, with our pre-ordering platform” says Ana Caracaleanu, one of Luevo’s founders. “We are delighted to be able to support the local talent across American cities and are pleased to be able to make Spring/Summer’15 collections available to shoppers anywhere in the world.”
The site works like any other online shopping boutique with one exception – buyers pre-order or “reserve” the designs they’re interested in, and only when the designer goes into production are they charged.
“The precedent is classic couture, or the history of trunk shows,” says Caracaleanu. “You see the collection, you choose what you’re interested in and then it gets made and sent to you later. We think of fashion today as being instant access but in fact its roots are in delayed gratification.”
Luevo will launch with the first Spring/Summer'15 collections live during New York Fashion Week and expect to see new designers every week throughout the season.
Luevo is a new way to shop for latest fashion trends. A secured payment system allows shoppers to pre-order (reserve) their favorite item as soon as it hits the runway and are charged only when the product goes into manufacturing. Luevo customers will receive their pre-order first, before the items are available in retail.