Little Italy San Jose and MomentSocial Debut Mobile Multimedia Walking Tour Using Cloe for iPhone With More Than Fifty iBeacon-based Points-of-Interest and Businesses

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Little Italy San Jose selects MomentSocial to engage visitors with media-rich, interactive mobile experiences at over fifty historic points-of-interest and businesses using Cloe for iPhone and iBeacon-enabled PopSpots.

Little Italy San Jose announced today that it has selected MomentSocial to deliver iBeacon-enabled smartphone experiences to enable downtown San Jose visitors to actively engage with local businesses and their historical district. Little Italy and MomentSocial plan to debut this new mobile experience at the upcoming Italian Family Festa on August 23rd and 24th taking place in the heart of the Little Italy San Jose District.

With only a single app download from the iPhone AppStore called Cloe, visitors can take a walking tour of Little Italy as well as engaging with local businesses by simply holding their smartphones near clearly designated Little Italy – Cloe “PopSpots” found throughout the district. At each PopSpot, Cloe displays media-rich information about the point-of-interest including text, images, videos and links that immerse the visitor with interactive content at the time and place where it is desired most. When visitors PopSpot into a local business using Cloe, they receive a rich app-experience with business information, ratings report card, media, graphic menus, coupons, self-service seating and other interactive features that make engaging with that business a better, more memorable experience.

“Little Italy San Jose is very excited to be using MomentSocial’s Cloud Service and mobile app to capture the rich history of our Italian district and implement the innovative technology into Little Italy that is abundant around our district in the Silicon Valley. By partnering with a Silicon Valley tech start-up we are showcasing how a historic district and its businesses can use mobile technology to create more exciting and immersive experiences that bring visitors, their family and friends back to our district more often.” – Joshua DeVincenzi Melander, Founder/Director, Little Italy San Jose

“The MomentSocial Cloud Service with Cloe and PopSpots is changing the way that businesses and destinations interact with consumers by enabling them to create rich interactive app-experiences that build more VIP customer relationships. Our customers are clear -- VIP customers come back more often, spend more and are the biggest source of word-of-mouth. We’re excited to help Little Italy San Jose and its businesses achieve these goals.” – Patrick Vermont, CEO, Moment Social

Users who download Cloe and add Little Italy to their favorites during the Italian Family Festa will receive valuable discounts at Little Italy businesses such as Paesano Ristorante Italiano, Bel Bacio Italian Café’ and Henry’s Hi-Life and will be entered to win an iPad Mini tablet. With Cloe, visitors can also PopSpot into these businesses and Little Italy future sites including Enoteca La Storia, the Cultural Center and Museum and the Arch that is currently under construction.

Italian Family Festa visitors are encouraged to stop by Little Italy San Jose’s Booth in the Piazza Piccola Italia to learn more about Little Italy San Jose, Cloe and the walking tour.    

About Little Italy San Jose

Little Italy San Jose is a 501c3 Non Profit Organization that has revitalized San Jose’s original Italian Settlement. A project that started 6 years ago by Founder and Executive Director Joshua DeVincenzi Melander and Assistant Director and owner of Bel Bacio Café Debbie Caminiti. Little Italy is involved in all aspects of the transformation of this neighborhood and over the past few years has successfully recruited 4 Italian Businesses to move into the district, raised over $2 million dollars in monetary and In Kind donations for a 31 foot “Little Italy” Arch and Cultural center and Museum, and installed Legacy Bricks and Prominent banners of the Italian American community.

Little Italy has also successfully partnered with Los Gatos Residential developer SV HOME who has renovated 4 historic homes owned by Italian immigrants surround these Italian businesses to add to the Historic district that is already in place and redevelop blighted properties that were present in this neighborhood. Little Italy and the renovation of one of the homes was featured in an episode of the SV HOME featured T.V. Show “Flip it to Win it” on April 8th, 2014. Little Italy San Jose has created a central gathering place for the Italian Community of Santa Clara county once again and has helped capture the memories of the many Italian American contributions to Santa Clara Valley through our Museum, Permanent Banners, and Legacy Bricks. Little Italy San Jose is situated in an “Ideal” location of Downtown San Jose, with the closest businesses to the SAP center, walking distance to San Pedro Square, and a short walk to several high rise condominiums and large numerous Downtown San Jose employers.

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About MomentSocial
MomentSocial’s Cloud Service and Cloe mobile app help local "brick-and-mortar" businesses use mobile technology to compete better, retain more valuable customers and acquire new customers. MomentSocial is a free cloud service that lets business engage with their customers and prospects through their smartphones to turn passerbyers into customers, customers into VIPs, and VIPs into fans that recommend their business to their friends both through social media and face-to-face.

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Patrick Vermont
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Joshua DeVincenzi Melander
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