London, United Kingdom (PRWEB) August 19, 2014
De Beers Diamond Jewellers is pleased to announce the opening of its pop-up store at Selfridges London. Selfridges' clients will be invited to discover the natural beauty and timeless mystique of De Beers hand-selected diamonds and creative designs. Clients will also be introduced to the new Aria collection from De Beers that celebrates a dance of light as well as stunning solitaires, timeless classics, and bespoke High Jewellery creations.
Francois Delage, CEO De Beers Diamond Jewellers comments, “We are delighted to bring our unique diamond mastery and wondrous designs to the beautiful Wonder Room at Selfridges London through this unique pop-up opportunity. The Wonder Room is the perfect location to showcase the exceptional beauty of our diamonds to a discerning international clientele.”
Clients will discover the full De Beers experience at the pop-up store including being able to view each diamond with the De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert. Every De Beers diamond is meticulously hand-selected for beauty to ensure that it has exceptional Fire, Life and Brilliance.
De Beers has worldwide recognition with stores located in key flagship locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, IFC and iAPM in Shanghai, The Landmark in Hong Kong, and Ginza in Tokyo.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture, bringing the luxury retail and branding expertise from LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond company.
De Beers Diamond Jewellers Selfridges:
Selfridges, The Wonder Room
400 Oxford Street
0203 073 0091
Monday to Saturday: 9.30 – 22.00
Sunday: 11.30 – 18.15 (11.30 – 12.00 browsing time only)
For further information and exclusive images, please contact:
Marketing & PR Coordinator
T. +44 (0) 207 758 9716
NOTES TO EDITORS:
THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.