We are proud to play a significant role in producing and driving crucial media awareness of SideChef with our executive positioning and consumer lifestyle public relations campaign.
Los Angeles, CA (PRWEB) August 19, 2014
Los Angeles technology public relations firm, PMBC Group, is pleased to announce a new client relationship with SideChef. PMBC Group will be responsible for national public relations initiatives for SideChef, a unique step-by-step cooking app for cooks of all levels.
“We are thrilled to publicize SideChef as they make cooking accessible and easy for every cook,” said Ola Danilina, CEO and founder of PMBC Group. “We are proud to play a significant role in producing and driving crucial media awareness of SideChef with our executive positioning and consumer lifestyle public relations campaign.”
The innovative app provides detailed directions for more than 1,000 recipes. Each recipe is accompanied with narrated voice guidance, visual directions, and automatic timers. SideChef gives novice cooks the opportunity to cook a variety of foods using recipes from more than 100 top online blogger partners, including Hapa Nom Nom, Feed Me Phoebe, Edible Perspective, Closet Cooking, and Candid Appetite.
SideChef helps users learn and practice quality cooking techniques while cooking the best recipes from diverse cuisines that cater to special diets, including gluten-free, vegan, and low-fat. SideChef’s easy-to-navigate interface provides a recipe search database, grocery list functions, and voice-command technology. The app brings together an international community of cooks who create, share, and rate recipes and share cooking process photos and cooking tips. SideChef mixes the best of cooking and social elements to create a gamified app that provides badges and rewards to cooks for mastering new skills and cuisines.
Currently available for the iPad, SideChef is set to release an iPhone version in late August as well as an Android version in November.
About PMBC Group:
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors, and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment, and hospitality. For more information, please visit http://www.PMBCgroup.com.
SideChef is a step-by-step cooking app designed to bring innovative technology to the world of cooking. By displaying detailed photography and written instructions for every step in a recipe, users can cook with confidence to prepare over 1,000 recipes from more than 100 food bloggers worldwide. The recipes cover diverse cuisines and cater to many special diets, including gluten-free, vegan, and low-fat. SideChef connects cooks of all levels based on their shared passion. Launched in March 2014, SideChef is a Los Angeles-based company founded by Kevin Yu, video game industry veteran and former global manager for community development for World of Warcraft at Blizzard Entertainment. Yu applied his extensive technology and gaming background to enhance the cooking experience for novice cooks. For more information, please visit http://www.SideChef.com.