Holiday Shopping Season 2014 Heats Up Early

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In addition to optimizing pricing strategies, catering to mobile will be a must during the 2014 holiday season.

San Francisco, CA (PRWEB) August 21, 2014

The 2013 holiday shopping season was full of records for online retailers selling a number of goods and if 2014 is going to be anything like it, then retailers need to start preparing now.

Amazon, for example, sold 426 items per second during the 2013 winter season. While most retailers won’t experience that kind of sales volume, there are still many things that retailers can do to optimize their stores for a substantial increase in traffic and sales.

Wiser is an industry leader in pricing and merchandising intelligence for online retailers. Arie Shpanya, the CEO of Wiser, said, “The holiday season is prime time for online retailers because consumers are looking for the right gifts at the right prices. This makes it an especially important time to implement flexible pricing strategies, in order to maximize profits and sales.”

In addition to optimizing pricing strategies, catering to mobile will be a must during the 2014 holiday season. Last year, mobile commerce jumped by 50% and during the holidays it accounted for a sizable 29% of ecommerce orders. Mobile adoption is growing, as more than half of adults in the United States own a smartphone. As a result, mobile purchases are also on the rise. Therefore, online retailers need to optimize their stores to prepare for the increase in traffic on all screens this holiday season.

Wiser’s new infographic outlines five additional strategies to keep sales high throughout the holiday season. From search engine optimization to big data informed inventory management, online retailers can learn all the important pointers they will need to excel during the 2014 holiday season.

To view the full infographic, visit http://www.wiser.com/infographic-holidays.
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About Wiser:

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Wiser’s core product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.

Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

For more information on Wiser and WisePricer, please visit http://wiser.com/wisepricer.

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