American Farmer to Showcase Alta Seeds in Upcoming Episode on RFD-TV

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The Alta Seeds brand has been introducing the most advanced genetics in sorghum and we have several exciting projects in our research pipeline.

Advanta announces its Alta Seeds brand will be featured in an upcoming episode of American Farmer, airing later this year on RFD-TV.

In this episode, American Farmer will take a look at Alta Seeds, the premium U.S. seed brand of global seed company Advanta. Alta Seeds provides farmers with exclusive genetics and industry-leading hybrids in forage sorghum, sorghum-sudangrass, sudangrass and grain sorghum.

Viewers will learn about cutting edge advancements in sorghum using the latest technology and breeding techniques. The Alta Seeds line-up of products features breakthrough sorghum characteristics such as the brachytic dwarf, BMR-6 and dry stalk traits in the sorghum for forage. These characteristics and traits improve the digestibility, the harvestability and the overall efficiency of sorghum cut as silage, for hay or grazing.

In the grain sorghum offering, the Alta Seeds brand will be introducing the first ever herbicide tolerant sorghum hybrids. This is a result of selective breeding, not genetically modified (non-GMO). This technology will give farmers additional weed control options to improve their productivity and efficiency with sorghum.

“We are honored American Farmer has chosen to highlight Alta Seeds and we are looking forward to sharing our story,” says Steve Ligon, North American business director for Advanta. “The Alta Seeds brand has been introducing the most advanced genetics in sorghum and we have several exciting projects in our research pipeline.”

“Alta Seeds has proven sorghum genetics and unique traits that are valuable to grain and forage growers," says Charlie Cowan, producer for American Farmer. "American Farmer is excited to inform our audience on the amazing hybrids and new developments in sorghum seed Alta Seeds has to offer."

About Alta Seeds:
Alta Seeds is a brand of Advanta US, an operating unit of Advanta. Advanta is a global seed business that combines proprietary crop genetics and plant breeding capabilities with biotechnology to produce high-quality seed products and solutions for its customers around the world. Advanta is a member of the UPL group of companies. For more information, visit:

About American Farmer:
American Farmer is a breakthrough program on a mission to showcase the latest advancements in agriculture and farming. From seed to harvest, livestock and more, our producers have traveled the country covering the people, places and issues impacting all areas of farm country.

American Farmer airs Tuesdays at 8:30am ET on RFD-TV as well as Tuesdays at 12:30pm and Saturdays at 1:30pm ET on FamilyNet.

For more information visit: or call Charlie Cowan at: (866) 496-4065 x 875 or via email at: Charlie(at)AmericanFarmerTV(dot)com

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Charlie Cowan
DMG Productions
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