Waltham, MA (PRWEB) August 25, 2014
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Carmel Dibner has re-joined the firm as an Associate Principal, working in the Insights for Innovation practice. With experience in product marketing, brand management, and market research, Carmel will be responsible for client relationship management, client service delivery and business development for the Insights for Innovation practice. Carmel was with Applied Marketing Science from 2007 to 2010, and will resume and increase her responsibilities as Associate Principal.
Carmel’s experience covers both the consulting side and client side of marketing strategy and research. She has served clients across many industries, with specific expertise in consumer durables, consumer packaged goods, medical devices, financial institutions and academic institutions. Most recently, Carmel worked in brand management for Unilever, one of the world’s largest CPG companies, on both the Dove® brand and the company’s multicultural business. At Unilever, Carmel was involved in all aspects of marketing and brand building, including launching new products, developing and implementing marketing campaigns, and managing brand forecasts and budgets. She also helped launch Dove® Advanced Hair Series, a new, premium tier of hair care products for the brand. Prior to Unilever, Carmel worked in consumer insights at Newell Rubbermaid, a company that produces tools, commercial products, writing instruments, baby and parenting gear, and home solutions.
“We are all pleased to welcome Carmel back to our firm. Her background and experience greatly enhances AMS’s ability to serve innovators and product developers in the world’s leading consumer-goods companies. We are also gratified by what Carmel’s decision to rejoin our team says about our culture. AMS is a great place to work.” said AMS Principal John C. Mitchell, leader of AMS’s Insights for Innovation practice.
Carmel holds an M.B.A. in marketing and management from The Wharton School at the University of Pennsylvania where she was named a Palmer Scholar, and a B.A. in psychology and sociology with a concentration in business & organizations, magna cum laude, from Cornell University.
About Applied Marketing Science
Applied Marketing Science (AMS) helps companies apply the Voice of the Customer and other techniques to create innovative products and distinctive customer experiences. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to help clients uncover customer insights to guide important business decisions. Visit http://www.ams-inc.com for more information.