(PRWEB) August 20, 2014
A Google Shopping Analytics software company on Long Island, NY, has made a great leap forward in providing better data tracking, analysis and conversion optimization for online store owners who advertise via Google’s new “Shopping” campaign format. The platform was originally created so that users could benefit from a simplified overview of their Google ad campaigns so as to optimize ad performance based on more than just basic metrics such Average CPC (Cost-Per-Click) and ROI (Return-On-Investment).
In response to Google’s announcement that all former Product Listing Ad campaigns will be forced to adopt the new “Shopping” format by the end of August 2014, Sales & Orders performed a software version update so that the platform could accept the new parameters set forth by Google. The goal was to make the transition as smooth as possible for store owners who were unsure of the impact Google Shopping would have on their already existing Product Listing Ads. One of the major issues facing E-Commerce businesses who advertise their products through Google is how to manage a large ad inventory whilst still assuring trends of positive growth. The Sales & Orders’ software alleviates the burden on store owners by allowing them to aggregate the data from both their online stores and Google Merchant Center accounts into a user-friendly dashboard so as to avoid common errors experienced with solely utilizing the Google AdWords interface. By allowing users to track Google Shopping ad performance at the product level more easily, Sales & Orders gives campaign owners a better chance to spot critical trends of loss and reallocate budget expenditure so as not to lose precious advertising dollars.
Larry Gorino Owner/Operator of http://www.houseofholiday.com, the ultimate online Christmas store, recently highlighted the immense success he has experienced with the Sales & Orders software:
“It has literally been Christmas in July for us at House of Holidays. In the months since we adopted the Sales & Orders platform we have seen a drastic increase in conversions on a weekly basis. Our sales are up by nearly 30% and our costs are down by the same. Partnering with Sales & Orders has been one of the most exciting and profitable choices we have made for our online business. I cannot wait for what the future holds for us with Sales & Orders.”
About Sales & Orders: In early 2012, Long Island Web Development Group New Dynamx, located in Hicksville NY, began building an analytics platform that was solely geared towards managing and optimizing the Google Product Listing Ad campaigns of E-Commerce stores. The software platform, dubbed Sales & Orders, has since made it a much easier experience for online businesses in the United States, UK and Australia to track and optimize their Google Shopping (PLA) campaigns. Sales & Orders is comprised of a tight-knit group of Google Certified AdWords specialists, E-Commerce developers, software technicians and Search Engine Optimization strategists.