Providence Perfume Co. Launches Bay Rum Natural Cologne for Men

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A classic Bay Rum cologne with a New England coastal influence: the latest fragrance by award winning perfumer Charna Ethier, founder of the cult all natural perfume brand Providence Perfume Co.

Newport, Rhode Island was once the rum capital of the world. We embraced New England heritage in fashioning our artisan Bay Rum cologne produced with locally distilled rum and oceanic notes.

Possessing twenty-two rum distilleries in 1769, coastal Newport Rhode Island with an ideal location along the spice route, was once the rum capital of the world. For Rhode Island based perfumer Charna Ethier, the concept of a Bay Rum scent inspired by local history was intriguing. She began work on her Bay Rum scent using a combination of local essences that were native to New England combined with the exotic spices that were the hallmark of the West Indies spice route. Focusing on creating a classic Bay Rum scent with a unique twist, she collaborated with local single barrel rum makers Thomas Tew, who produce quality rum inspired by the craftsmanship of past time.

Today, Providence Perfume Co. is releasing the new all natural Bay Rum cologne for men created with locally distilled rum, fresh lime, allspice, bay, clove, local sea spray and soft floral notes of ylang ylang and jasmine. Each flask of Bay Rum cologne is bottled with a West Indian bay leaf which infuses the fragrance with its exotic spicy aroma. All of Providence Perfume Co.'s fragrances are 100% natural, made by hand, are cruelty free, and are free of synthetic fragrances, preservatives and chemicals.

Providence Perfume's Bay Rum cologne is available in 3.4 ounce splash flask bottles priced at $65.00 at, the Providence Perfume Co. boutique and assorted stockists. Samples are also available.

About Providence Perfume Co.
Providence Perfume Co. is an independent natural perfumery devoted to crafting artisan perfumes utilizing the finest essences available. Perfumer Charna Ethier has garnered global recognition for her innovative natural fragrances. Ms. Ethier draws upon a decade of experience in the beauty and fragrance industries with special expertise in designing, developing, and producing natural perfumes as unique as her clientele.

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Charna Ethier
since: 09/2011
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Providence Perfume Co.
since: 03/2010
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