Artscape Launches With the Largest LED Arts and Entertainment Billboard in the Country

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The Baltimore-based arts festival attracts hundreds of thousands of attendees. In the heart of it all is a bright, engaging LED billboard that had artists, advertisers, and spectators all clamoring for a minute in the lime light.

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A new landmark that will benefit the City of Baltimore year round.

Shanklin Media unveiled their new 52’ x 42’ Formetco LED billboard at the opening of Artscape 2014. Located across from Penn Station in Baltimore, Maryland, there is no doubt this will soon become and iconic landmark of the city. Hundreds of thousands of attendees witnessed this massive arts billboard showcase the works of illustrators, sculptors, graphic designers, animators, and other creative independents freely throughout the three day long festival. Spectators were able to interact with the screen via social media outlets, by uploading photos and submitting tweets from their mobile phones. The premiere of this new billboard immediately generated a media buzz by taking this unique approach of fully engaging the public.

Mayor Stephanie Rawlings of Baltimore, made a point to personally recognize this addition to the city as a beacon to the creative soul Baltimore is home to. After Artscape, Shanklin Media has committed to donate slots at 30 second intervals that will continue to bring free exposure to independent artists. Providing an opportunity that otherwise might never be afforded them.

An LED screen like this that draws such attention must deliver faithfully on image clarity, color, and continuous performance without fail. “We have been exploring this unique opportunity for nearly eight years now,” says Will Shanklin of Shanklin Media. “We’ve had the entire local arts community and the City of Baltimore backing us. We selected Formetco as our LED billboard supplier, because of their reputation to deliver on this type of project. Formetco worked side-by-side with us from day one to bring this to life. Without a hitch the billboard was on-site, installed, and operational in under a day. We could not be happier with the partnership we’ve forged.”

Pedestrians, commuters and tourists will all benefit year round from this new billboard. Inner city youth may also profit from this technology, and hopefully continue to be inspired to pursue their developing creative talents. A notion that has been fully supported by BOPA (Baltimore Office of Promotion & the Arts).

The new billboard is capable of displaying static content, social media updates, important alerts, as well as full screen video. This dynamic capability could only be made available through the versatility of LED technology. MillerCoors also took an interest in this opportunity by directing artists to use their creative talents to showcase the company’s products in their own personal manner.

The Artscape festival is produced annually by BOPA on behalf of the Baltimore Festival of the Arts. Both non-profit organizations serve Baltimore City’s art council, film office and special events agency. America’s largest free arts festival, attracting 350,000+ attendees over a three day period. It has a total economic impact on Baltimore City of $26 million. The perfect environment to house the country’s largest arts and entertainment billboard. Photos and details of the Baltimore arts billboard and festival are available on Further information about the festival can be found at

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Jason Gribble
Formetco, Inc.
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