Los Angeles, CA (PRWEB) August 28, 2014
HYFN, a full-service digital agency, announced today the appointment of Peter Pouliopoulos as executive vice president of client partnerships and marketing. Pouliopoulos was previously the executive vice president of sales at Machinima, one of the largest global multi-channel networks on YouTube.
Based in Los Angeles, Pouliopoulos will work directly with top-tier brands, marketers, and entertainment clients to help them implement world-class social, mobile, and web user experiences by taking advantage of HYFN’s unique and comprehensive suite of products and services. He will also oversee HYFN's corporate marketing.
“Bringing Peter’s immense talent and deep proficiency of scaling business at the highest client level makes for an outstanding addition to HYFN’s executive leadership, as well as existing and future partnerships,” said Morgan Harris, CEO of HYFN.
“HYFN has positioned itself as a skilled and powerful innovator in the industry, and I eagerly look forward to playing a part in the company’s growth and beyond,” said Pouliopoulos.
Pouliopoulos spent 17 years at Univision, the country's leading Spanish language media company, in various executive capacities, most notably as vice president in the client development group. While at Univision he was tasked with educating Fortune 500 companies on how to successfully market their brands to the U.S. Hispanic consumer through expert research, consumer insight, creative ideation, and media targeting across Univision's vast portfolio of assets including broadcast and cable networks, local TV, radio stations, and Univision.com.
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Founded in 2000 with offices in Los Angeles and New York, HYFN is a collective force of strategic, creative, engineering, and client service specialists that deliver results-driven campaigns for mid-size, Fortune 500, and global companies that want to reach and engage their target audiences wherever they are, on any device.
HYFN specializes in creating custom social, mobile, and web applications, and is committed to meaningful engagement, partnering with business leaders to design and develop groundbreaking, cross-platform solutions to meet the ever-increasing demands of the diversified media landscape and evolving digital culture.