If you work in digital advertising, you should be obsessed with attribution.
NY (PRWEB) August 21, 2014
Chango, (http://www.chango.com) a programmatic advertising company that connects marketers with their audiences across all devices, today released “Marketing Attribution for the Masses: What Marketers Really Need to Know.” The digital digest serves as a practical guide for marketers to understand and effectively use attribution to get the most out of their digital campaigns.
"Attribution is simply figuring out which marketing touch points in a campaign give you the most bang for your buck,” said co-author Dax Hamman, chief product officer, Chango. "If you work in digital advertising, you should be obsessed with attribution."
Chango's "Marketing Attribution for the Masses: What Marketers Really Need to Know" includes sections on why marketers should care about attribution, dispelling common attribution myths, selecting the right attribution model and tools for specific campaigns, and the right questions to ask when choosing an attribution vendor.
"Our goal is to make what can be a very complicated topic accessible to all marketers," said co-author Ben Plomion, vice president of marketing, Chango. "We went beyond the typical white paper format to produce a practical, easy-to-follow digest with information that marketers can act on immediately."
The digital digest also includes advice from industry experts from eConsultancy, Convertro, and The Encima Group on topics including the nuts and bolts of building an attribution system and using the right measurement tools.
Chango's "Marketing Attribution for the Masses: What Marketers Really Need to Know" is available for download at http://www.chango.com/resources/whitepapers/attribution?utm=press.
Chango is a programmatic advertising company, purpose-built for the marketer. The company uses exclusive intent data and technology to create relevant, timely advertising campaigns, and produce rich customer insights.
The company’s unique live-profile technology makes intent data available faster than anyone else to help clients efficiently build brand awareness, acquire new customers and retarget site visitors. Chango works with more than 60 of Fortune 500 marketers and companies such as eBay, Sears, Clorox, Sprint and Toyota. To find out more, visit http://www.chango.com.