Converge 2014 Exceeds Registration Goals, Secures Three Additional Conference Sponsors

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Converge Consulting has announced that Converge 2014 has exceeded early registration goals and has secured three additional conference sponsors.

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The response has been wonderful. It really reinforces that higher education professionals are looking for a conference focused on forward-thinking tactics for recruiting adult and graduate students!

Converge Consulting has announced that Converge 2014: A Graduate and Adult Student Marketing Conference has exceeded early registration goals. The conference will be held October 13-15, 2014 at the Sheraton Nashville Downtown Hotel in Nashville, TN. At Converge 2014, attendees from across the country will learn about what’s new and what’s next in higher education marketing and adult and graduate recruitment strategy.

“The response has been wonderful. It really reinforces that higher education professionals are looking for a conference focused on forward-thinking tactics for recruiting adult and graduate students,” said Ann Oleson, CEO at Converge Consulting. “We’re delighted to welcome attendees from schools like Villanova, Boston University, the University of Alabama, Seton Hall, Drexel, University of St. Thomas, and the University of Massachusetts - Boston.”

Converge Consulting has also announced three additional Converge 2014 conference sponsors, Hubspot, Emma and TargetX.

HubSpot inbound marketing software helps businesses get found online, generate more inbound leads, and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.

Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks.

TargetX is a leading provider of interactive recruiting solutions, helping over 400 school communicate more effectively with prospective students – online, in print and in person. TargetX’s tool, the Student Recruitment Manager (SRM), combines a powerful CRM tool, a consumer-friendly student portal for applying online and scheduling campus visits, and the electronic communication tools for which TargetX has become known and respected throughout the industry.

Converge 2014 will feature dozens of presentations from experts at organizations such as Google, Penn State, Aslanian Market Research and more.

Converge 2014 takeaways will include:

  •     how to understand and grow adult and graduate student enrollment;
  •     how to use web analytics to improve institutional websites;
  •     how to refresh and successfully communicate brand;
  •     how to get the most value out of digital advertising dollars;
  •     how inbound marketing techniques like content strategy, social media and search engine optimization (SEO) drive quality traffic;
  •     how big data and research are playing a critical role in modern marketing;
  •     how to best secure buy-in, build partnerships and get it all done.

The conference fee is $610 and includes a copy of Converge Consulting’s inbound marketing book. A recently extended early bird rate of $510 is available to those who register by September 1 and group rates are also available.

Please go to Converge 2014’s website ( for detailed conference information and to register. Watch the conference video here.

Converge Consulting is a higher education marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses research, web analytics, inbound marketing, and strategic communications to positively impact student recruitment and alumni engagement for colleges and universities around the world.

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Becky Vardaman
since: 06/2011
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