I am super proud of the Armada brand. Due to the digital age we currently live in, it makes sense to operate with fewer imprints and communicate Armada in a broader way.
New York, NY (PRWEB) August 21, 2014
Leading electronic music label, Armada Music, announces two re-branded flagship labels and an entirely new label. The re-branded flagship labels are Armada Captivating and Armada Trice, with the new label named Armada Deep. The first releases from these labels will be available September 1st.
With a fresh batch of upcoming releases, these labels represent the different core concepts that are and have been a part of Armada Music.
A select number of former sub-labels will be discontinued while others will remain. The sub-label previously known as Captivating Sounds will now become Armada Captivating; TRICE Recordings is now Armada Trice; and releases from the former Electronic Elements, Black Book Audio and M Recordings will now fall under the Armada Deep sub-label.
Armada Music co-founder, CEO and head of A&R, Maykel Piron, said, “I am super proud of the Armada brand. Due to the digital age we currently live in, it makes sense to operate with fewer imprints and communicate Armada in a broader way. Obviously, we will also remain focused on artist labels like, among others, Armind and ASOT, Future Sound of Egypt, Mainstage, and Aropa.”
Said Armada Deep A&R executives, Kevin de Roos and Marwen Tlili, "Releasing music in a broad range of electronic music, Armada Deep represents the deeper side of Armada Music. We bring you tracks which have proven their strengths in the underground, yet still retain crossover potential. Armada Deep will be the home for the very best deep-house music.”
Said Armada Captivating A&R executive, Joel de Vriend, "Armada Captivating will be the label where only the best deserve a place. Paying respects to the strong legacy of Armada Music and the trance genre, Armada Captivating is focused on the young talents who will bring the new sound of today and tomorrow. Names like David Gravell, MaRLo, Heatbeat and Chris Schweizer are all champions of the captivating sound."
Said Armada Trice A&R executive, Onno van Kemenade, "For those that understand the true meaning of club/techy and progressive records, we’ve got the brand new sound of Armada Trice. Blurring the lines between sharp grooves and radio-friendly anthems, Armada Trice is all about warm sounds and melodic drops. As one of the latest additions to the house of Armada Music, the label presents you with the phattest and most outstanding tunes from new and established producers like Arston, Feenixpawl, Funkagenda, Pelari, and more."
Compact Grey, "S.A.Y." (Armada Deep)
David Gravell, "The Last of Us" (Armada Captivating)
Arston ft Jake Reese, "Circle Track" (Armada Trice)
About Armada Music
Armada Music was founded in June, 2003, by Armin van Buuren, Maykel Piron and David Lewis, whose names together form ‘ArMaDa’. For over 10 years, the record company has released music within the wide spectrum of electronic dance music in the genres of trance, house, progressive, techno, deep-house, and even pop. From 2009 to 2013, the Dutch label was awarded the ‘Best Global Dance Label’ title from the International Dance Music Awards (IDMAs) in Miami. Working with and managing some of the biggest names in the dance music industry, Armada is home to artists including: Dash Berlin, W&W, Aly & Fila, Cosmic Gate and Armin van Buuren himself. Newer additions to the Armada artist roster include: David Gravell, Audien, KRONO and Andrew Rayel.
For more information on Armada Music, Armin van Buuren, Dash Berlin, Andrew Rayel, Marquee Nightclub & Dayclub (Las Vegas), Marquee New York, InFiction and more, contact EMILY TAN Media Relations (U.S./North America) at +1(917) 318-3758, EmilyEmilyTan(at)aol(dot)com, and visit http://www.ArmadaMusic.com.
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