Help the Homeless of Baton Rouge Just by Shopping for Great Deals at Grand Opening of the Purple Cow's Second New Store

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The Purple Cow thrift store celebrates 10 years giving local residents a chance to help the homeless just by shopping. Now they hope to do twice as much good with the Grand Opening of a second location on Perkins Road.

For 10 years, The Purple Cow – Your Thrifty Boutique has been given local residents a chance to do good just by shopping and donating items. As shoppers have found great deals on high quality, gently used goods, they've been supporting the fight to help the homeless of Baton Rouge achieve a life of self-sufficiency.

Now, The Purple Cow hopes to do twice as much good in the community. They're happy to announce the Grand Opening of a second location on Perkins Road near Acadian. The grand opening will begin with an exciting all-day event on Saturday, August 23rd, at the new location: 3651 Perkins Rd.

There will be a prize raffle from 10 a.m. to noon, t-shirt giveaways, shopping spree giveaways and more. The Purple Cow mascot will be there, offering discounts on customers' purchases in exchange for a selfie with the Purple Cow. Plus, the first 100 people to arrive on August 23rd when the store opens at 10 a.m. will get 20% off every purchase for the rest of the year!

With clothing – including many brand names – furniture, and household items, everyone is sure to find something great and at a really great price. In the process, they'll be contributing to some truly remarkable programs that help the homeless.

All profits from the second store will also go toward the fight against homelessness in downtown Baton Rouge. With the additional proceeds from the second store, they hope to build on their three successful programs – Life Touch, Life Coaching, and Life Transformation – and further fund a brand-new fourth program: COTES (Christian Outreach Transitional Employment Services), which finds jobs and transports workers from local halfway houses to and from the job site.

J Douglas Leftwich, Director of COTES, explains, "COTES, like The Christian Outreach Center, is a hand-up vs. a hand-out ministry, meaning we focus on activities that will truly help people improve their circumstances and escape homelessness in a permanent way."

The Purple Cow is a truly remarkable local business. In fact, their quirky, fun name was inspired by the 2003 NY Times best seller, The Purple Cow: Transform Your Business by Being Remarkable, by author and business guru, Seth Godin.

Besides the remarkable fact that 100% of the profits stay in Baton Rouge to fight homelessness, The Purple Cow is not your average thrift store. They specialize in very lightly used, high quality items in great, sometimes like-new condition.

"This new location is near LSU and offers a great selection of very affordable items to young college students," says Brian Sleeth, Executive Director of The Purple Cow. "We hope you'll all join us for fun, giveaways, shopping sprees, and great deals on quality products. You'll be shopping for a good cause. We are open now, so come on down. We'll be celebrating the official Grand Opening from August 23rd through August 30th, and hope to see many of you there."

The grand opening event starts at 10 a.m. and goes until 7 p.m. on Saturday, August 23rd.

For more information, you can visit their Facebook page at:

PR Contact:
Rev. Dr. Brian Sleeth
The Purple Cow
3651 Perkins Rd.
Baton Rouge
Cell: 225-614-3292

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Brian Sleeth
The Purple Cow
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