PDN’s Shopper Reports A Fragmented Market For BBQ Sauce

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Over 13 different brands received votes in Shopper’s survey of its app users preferences in the run up to the 2014 Labor Day weekend.


No. 1 BBQ Sauce According to Shopper App Users

Personally I always make my own, so it was interesting to see how many other options people try.

After a full summer of grilling opportunities, PDN’s Shopper, a leading mobile shopping list application with more than two million installs, surveyed its user base to determine their favorite brands of BBQ sauce for 2014.

A few of the interesting findings included:

  •     The only real standout was Sweet Baby Ray’s which received 37% of the votes.
  •     The fourth most favorite approach to BBQ sauces was to make it yourself, which was the choice of over 13% of the users.
  •     There were over 13 other suggested brands, including Dr. Pepper, crashing the party from the soda aisle.
  •     Jack Daniels did well as a liquor brand crossing over; Budweiser not so well.

For the complete list of BBQ sauces offered in a survey and their rankings you can go here: http://www.pdnmedia.com/press/
“Personally I always make my own, so it was interesting to see how many other options people try.” Said Sean Flynn, CEO. “I’ll be giving Baby Ray’s a try though, that’s for sure!”

Shopper saves users time and money every day by organizing shopping lists, suggesting great recipe ideas, and suggesting grocery coupons.

Shoppers can visit http://www.MyShopperApp.com for more information and to download the application.

About The Purchase Decision Network and Shopper
The Purchase Decision Network (New York) is the first and only native advertising network for CPG brands. PDN includes shopping apps that reach consumers across the purchase path as they plan, shop in stores and engage with the brands they love. PDN powers over 10MM shopping trips a month through best selling apps including Out of Milk, Buy Me a Pie, Scan2List and Shopper.

Sean Flynn, CEO
The Purchase Decision Network
(888) 816-8125

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Sean Flynn
The Purchase Decision Network
+1 (888) 816-8125 Ext: 111
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