London School of Marketing identifies the competitive advantages of the world’s business giants and the tools used to define them
London, England (PRWEB UK) 11 September 2014 -- London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper, titled: Challenges in Developing a Competitive Advantage. This whitepaper joins a host of other valuable resources freely available on their website to existing and prospective students.
“Business experts define competitive advantage as ‘a superiority gained by an organisation when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to opportunities’,” states the free whitepaper. “With this definition in mind, this paper looks at some of the world’s business giants and what came to emerge as their competitive advantage over time.”
As a resource for professionals and students alike, Challenges in Developing a Competitive Advantage, looks at some of the competitive advantages of the world’s business giants and the tools and principles used to define them. This includes SWOT Analysis, Key Success Factors and the Telescopic Observations Framework.
“Competitive advantage includes all elements that can give a business an edge, no matter what field that business operates in,” the paper concludes. “When used correctly, competitive advantage is a valuable tool businesses can use to meet overall goals of maximised profits and long term survival.”
To download the free whitepaper, click here.
London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.
Further details are available at: http://www.londonschoolofmarketing.com.
Gimhani Gunasinghe, London School of Marketing, http://www.londonschoolofmarketing.com/, +44 2081233899, [email protected]
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