Optoro Adds Jim MacIntyre to Board of Directors

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Growing DC-area software company welcomes local entrepreneurial luminary to aid expansion and scope development.

Optoro, Inc., a technology company enabling retailers and manufacturers to increase revenue from returned and excess inventory, today announce that Jim MacIntyre, Principal and CEO of Product Lab, LLC, will join Optoro’s Board of Directors. The McLean-based incubator supports innovative technology companies that work to unleash dynamic solutions in several different sectors.

“I first was excited when I saw the size of the problem Optoro is addressing and the unique and innovative technical approach they are using to address that problem,” MacIntyre said. “As I learn more about their use of groundbreaking technology and leading-edge software design, I am more convinced that they have the right team, doing the right things with a visionary approach to change the way retailers solve the age old dilemma of dealing with customer returns and excess inventory."

Mr. MacIntyre is a serial entrepreneur with over a 20-year track record for technology innovation. He has served as a CEO and board member for some of the DC area’s most dynamic technology companies, including Ignitio, Cirrus Seven, and Logi Analytics. He was founder and CEO of pioneering web analytics and optimization firm Visual Sciences, formerly WebSideStory, which he sold to industry-leader Omniture. Additionaly, he served as Chief of eCommerce Technology for GSI Commerce, which was acquired by eBay in 2011 and became eBay Enterprise. Mr. MacIntyre holds a BA from the University of Vermont.

“Jim has been a pillar of the DC-area entrepreneurial scene for many years, and we are pleased to welcome him to our Board,” Optoro CEO Tobin Moore said. “His wealth of knowledge when it comes to utilizing and employing disruptive new technologies is a wonderful asset to Optoro as we enter a phase of rapid growth and scope expansion.”

MacIntyre’s vast experience in growing and guiding emerging technology companies will help Optoro scale its software as a service (SaaS) business and its OptiTurn marketing platform, which uses proprietary pricing algorithms and predictive analytics to drive the highest financial recovery possible for returned and excess inventory. OptiTurn provides automated dynamic pricing and posting on multiple online marketplaces, including Amazon, eBay, Buy.com, BestBuy and Optoro’s consumer-facing platform Blinq.com, enabling companies to sell directly to more than 500 million consumers.

About Optoro
Founded in 2008, Optoro’s mission is to be the leading market solution for returned and excess goods, providing superior value for buyers and sellers across the world. Through their cloud-based, multi-channel selling technology, online remarketing expertise, and full suite of business intelligence tools, they offer their clients the optimal solution for managing and selling their returned and excess inventory. Since its founding, Optoro’s focus has been on using cutting edge technology and access to the world’s online marketplaces to drive higher recovery rates, quicker turn-times, and more transparency for their client’s goods.

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Blair Capps
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