3dcart Partners With Sales & Orders for Easier Client Transition to Google Shopping

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3dcart Partners with Google Shopping Experts Sales & Orders

3dcart, one of the most powerful eCommerce SaaS Software platforms, has partnered with the New York based Google Shopping Optimization Software company, Sales & Orders. The addition of the Sales & Orders software to 3dcart’s App Store comes at a perfect time as Google is migrating all online store owners who advertise through their network to adopt the new “Google Shopping” product listing format by the end of August. Google Shopping, which is replacing the former PLA or Product Listing Advertisement format, brings some new features including Custom Labels as a new way to organize product/ad groups.

With the coming transition to Google Shopping, 3dcart was already prepared for product data feeds but wanted to be able to provide a more robust platform for their power users to track and optimize their newly formed Google Shopping Campaigns. 3dcart chose to align with Long Island software company Sales & Orders. With the Sales & Orders platform, 3dcart store owners can now have the most comprehensive analytics platform that is specifically engineered to track SKU (product) level performance, optimize conversion rates and help lower CPC (Cost-Per-Click) for Google Shopping Campaigns. The addition of the Sales & Orders platform to the 3dcart App Store also coincides with a major version update that Sales & Orders performed which adapts the software to work seamlessly with Google Shopping.

Some issues that eCommerce merchants may face when first learning to advertise through Google Shopping are:

  •     How to properly set up Google Accounts such as AdWords and Analytics
  •     How to organize and maintain a Google approved product data feed
  •     How to track and optimize ads at the product level to assure cost-effective positive growth

3dcart chose Sales & Orders to help alleviate much of the headache involved for store owners who are either just starting out with advertising via Google or need a more in-depth, easy-to-use platform to track their Google Shopping Campaigns. The partnership adds a whole new level to 3dcart’s already established ability to provide marketing solutions for online retailers.


About 3dcart:
Founded in 1997, 3dcart is a complete and robust ecommerce platform designed to help e-store owners thrive in a competitive market. With hundreds of features built directly into its software, online merchants can effectively open, operate and maintain a successful online store with relative ease and efficiency. 3dcart currently powers tens of thousands of eCommerce merchants, and its support team is always available, at no additional cost, 24/7/365. 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in mobile commerce and social media marketing. Fully scalable and completely customizable, 3dcart continues to be the eCommerce solution of choice by industry experts all over the world.

About Sales & Orders:
In early 2012, a Long Island Software Company, located in Hicksville NY, began building an analytics platform that was solely geared towards managing and optimizing the Google Product Listing Ad campaigns of eCommerce stores. The advertising software platform, dubbed Sales & Orders, has since made it a much easier experience for online businesses in the United States, UK and Australia to track and optimize their Google Shopping (PLA) campaigns. The software goes a step further than the Google AdWords and Analytics platforms by providing actual margin, profit and loss figures at the product level. The extremely user-friendly interface gives advertisers the ability to spot important trends and make crucial decisions based on more than metrics such as ROI and CTR. Now search marketers and online store owners need not be concerned with deciphering complex data, but can focus more intently on growing their business. With the transition to Google Shopping nearing, it may difficult for E-Commerce store owners to figure out how to migrate old PLA’s to the new format. Sales & Orders aims to not only make that transition a smooth one but also to continue to help E-Commerce businesses succeed in their marketing efforts through Google Shopping.

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Joe Palko
3dCart Shopping Cart Software
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