CK & CO Releases Video 101—Session 4: Pre-Production

Critical Step for On-Budget and On-Message Videos

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Video 101--Session 4 Pre-Production

With the increased use of video today, it is more important than ever to work closely during pre-production to create a quality product that nails it the first cut.

Grand Rapids, MI (PRWEB) August 21, 2014

Cynthia Kay and Company (CK & CO) announced today that it has released Pre-Production, the fourth session in its five-part Video 101 series. The video outlines the importance of pre-production as it ensures a video concept meets client objectives from a tone, messaging, narrative, location, talent, and graphics standpoint before moving into production. Paying close attention to the work done in pre-production, typically sets the stage for smooth videotaping and a final product that is on message and within budget. Click here to learn more: http://www.thinkck.com/video-101-session-4-pre-production/

“With the increased use of video today, it is more important than ever to work closely during pre-production to create a quality product that nails it the first cut. Otherwise, deadlines can be blown and costs can skyrocket from unbudgeted shoot days, talent rescheduling and additional editing,” according to Cynthia Kay, president, CK & CO.

Video 101 is a series of videos intended to provide insight into the video production process from start to finish. From what makes great video, to the process of pre-production, production, editing and beyond. The series is designed to spark a dialogue with customers, potential customers and students interested in discussing video production.

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About CK & CO:
CK & CO is a full-service media production and communications consulting company. It is a certified Women’s Business Enterprise and employs a full time staff. The company is located in Grand Rapids, Mich. and is the production company of choice for a number of global Fortune 100 companies, non-profit organizations and small businesses across the country. To learn more, visit: http://www.thinkck.com.