Worldwise’s SmartyKat® Feather Whirl™ Electronic Motion Cat Toy Takes New Product Showcase “Best in Show” Cat Product Award at SuperZoo 2014

Battery-Powered Feather Whirl™ Toy Keeps Felines Interested for Hours with Its Unpredictable Feather That Whirls Every Which Way

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San Rafael, CA (PRWEB) August 22, 2014

Northern California-based Worldwise® is proud to announce that its new SmartyKat® Feather Whirl™ electronic motion cat toy has won the SuperZoo 2014 New Product Showcase “Best in Show” award in the cat product category.

The Feather Whirl has a whisper quiet motor and weighted base, which together create erratic swooping and swirling movements that provide cats with hours of entertainment and exercise. The included teaser feather wand is securely attached to the base to prevent it from detaching during play.

“It’s tough to keep a feline interested in a cat toy for a long period of time because they’re smart and can figure out what makes most toys tick in a matter of minutes,” said Kevin Fick, CEO for Worldwise. “The new SmartyKat Feather Whirl, whose tethered feather is attached to a bobbing round base, never whirls the same way twice.”

SmartyKat, which is building its brand and educating consumers on the many benefits of SmartyKat products, will also enter the world of “As Seen On TV” with a spot on the new popular Feather Whirl electronic motion cat toy. The spot will air in the fourth quarter to leverage the holiday gift-giving season for pets.

About the company
The SmartyKat brand is manufactured by Worldwise®, a leading consumer pet products company. By developing unique, high-quality products made from natural, recycled, reclaimed and certified organic material and distributing them through the nation’s largest retailers, Worldwise® brands are changing consumer beliefs about the look, feel, price and performance of environmentally-responsible products. http://www.worldwise.com.


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