Software Executives Take on Real Estate Advertising

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Introducing AdLisa: Agent branded online ads, predictive targeting & software economics to increase listings and sales.

AdLisa technology is used to deliver ads to segments most likely to buy or sell a home, based on statistical models combining both offline data and online behavior

Real Estate is now the number one industry in Online Advertising Spend* ($15B in 2013), but you would never guess it from the quality ad services it receives.

AdLisa aims to fix this.

Started by a team of proven consumer internet advertising veterans, AdLisa was created to bring the technology advancement and economics of performance advertising to real estate. With experience in creating literally billions of ad impressions, clicks and conversions, the AdLisa team seeks to fill a void for real estate agents who have suffered through overpriced, under delivered and out dated marketing solutions. By extending big data analytics, predictive modeling and media buying automation, AdLisa is able to offer custom branded ads with unbeatable performance for only $199 per month.

"It's stunning - real estate is 3 years behind," AdLisa Managing Director Don Oas noted. "Real Estate deserves professional ad campaigns, without the bundled, non branded, and ultra expensive options that currently exist. Via software, we offer agents custom, branded ads at fair prices."

AdLisa technology is used to deliver ads to segments most likely to buy or sell a home, based on statistical models combining both offline data and online behavior. By identifying propensity to buy/sell and intent, AdLisa ads are highly relevant and therefore perform at much higher levels. Further, AdLisa creates, tests and delivers dynamic ad creative from its proven library of social, search and display ads to drive even more leads from agent territories.

"Top agents invest. They farm their territory and understand how to build relationships. AdLisa is here to help build agents' brands, promote listings, and dominate their territory. Our platform eliminates the complexities of online marketing while propelling agents to success."

AdLisa has found most agents have invested in their websites, have CRM solutions and are pretty tech savvy. The need is for high quality leads at economic prices without more software investment.

"Agents want online ads to drive volume, leads and commissions. At our prices, there is no reason for DIY, and agents can get back to closing listings and sales"


About AdLisa:
AdLisa is a division of Digital Performance Marketing Group, based in Santa Barbara CA. Founded in 2014 by internet technology and marketing experts, AdLisa aims to be The Trusted Ad Partner for the Real Estate Industry.

Visit online at: or Facebook:
Phone 1-805-364-5099 or 1-800-754-1689.

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Jeff Hixon
Ad Lisa
+1 800-754-1689
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since: 11/2013
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Digital Performance Marketing Group
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