As demand and sales grow, pricing leverage is effectively being transferred away from buyers
Los Angeles, CA (PRWEB) August 24, 2014
Artificial turf systems have a buyer power score of 2.1 out of 5, reflecting steep price escalation in recent years and the risk of a price spike from upstream supply markets. “The few opportunities available for price negotiation, such as the widespread use of substitutes, partially offsets this pricing trend,” says IBISWorld research analyst Scott Winters, “but buyers must negotiate aggressively to ensure that they receive a high-quality turf system at a good value.”
In the past three years, the construction and home improvement markets have been growing considerably, pushing demand for outdoor projects such as artificial turf systems upward at a rapid pace. As market sales continue to rise, suppliers are able to charge higher prices with minimal risk, giving suppliers an overwhelming advantage over buyers. Furthermore, “the supply chain for turf manufacturing is highly volatile, primarily as a result of the petroleum-based materials used in artificial turf,” Winters says. “Reliance on the unstable petrochemicals market imparts risk to turf manufacturers, which is most often passed on to installers or directly to buyers.” This nature leaves buyers vulnerable to price spikes, especially during times of booming demand.
There are several influential factors working in the buyer's favor, though. Input costs, despite their potential volatility, are rising only moderately, leaving ample room in a supplier's cost structure for price negotiation. Furthermore, the high availability of substitutes, such as natural grass, can provide a strong negotiating point for buyers and low switching costs allow buyers to choose a new supplier with little risk. Also, booming demand has attracted many new suppliers to the market, giving buyers more opportunities to negotiate and compare prices. Current major companies include Tarkett Group, National Turf Supply, World Recycling Surfacing Group and Brock International. For more information, visit IBISWorld’s Artificial Turf Systems procurement category market research report page.
Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Like IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189
IBISWorld Procurement Report Key Topics
This report is intended to assist buyers of artificial turf systems. Artificial turf, also known as synthetic grass, is engineered to mimic the look and feel of natural grass and is manufactured using only man-made materials. Artificial turf is typically most cost effective in high traffic areas or locations where grass does not grow easily. Common applications for artificial turf include athletic fields, sports arenas, golf courses, public areas, residential buildings and homes. This report encompasses the purchase of artificial turf material and turf installation services. Suppliers are sometimes vertically integrated, with turf manufacturers providing installation services as well. This report does not include purchasing natural grass or any other surface covering.
Recent Price Trend
Product Life Cycle
Total Cost of Ownership
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Market Share Concentration
Buying Lead Time
Key RFP Elements
Buyer Power Factors
About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.