Hope For The Warriors Thanks Hy-Vee for Strong Support to Military

Hy-Vee’s Homefront Initiative Kicks off with Strong Customer Support

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We hear every day how grateful people are to our service members, veterans and their families, and this program enables them to show their support.

Des Moines, IA (PRWEB) August 21, 2014

Hope For The Warriors® once again thanks Hy-Vee, Inc., a supermarket chain in the Midwest, for their continued support to military families. So far in 2014, Hy-Vee has already donated more than $46K to Hope For The Warriors® with the support of their customers and the “Round Up” program. The company will continue this program in the month of November for Veterans Day. Hope For The Warriors®is a nonprofit dedicated to enhancing the quality of life for post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty.

In November 2013, Hy-Vee kicked off a yearlong initiative called Hy-Vee Homefront to support service members, veterans and military families. Throughout a ten-day period, Hy-Vee customers had the opportunity to round up their purchases to the nearest dollar or desired dollar amount. Hy-Vee matched those donations from the “Round Up” program up to $100,000.

“We’ve been overjoyed by our customers’ acceptance of this program,” said Brad Waller, Hy-Vee’s assistant vice president of community relations. “In addition to the 2013 Veterans Day ‘round up,’ we have offered two others throughout the year and our customers have stepped up to raise more than $385,000. We hear every day how grateful people are to our service members, veterans and their families, and this program enables them to show their support.”

Hy-Vee Homefront is a year-round initiative that has included events, promotions and donation opportunities to help up to 3.9 million veterans located within the company’s eight-state region. In addition to Hope For The Warriors®, Hy-Vee Homefront supports Operation First Response and Puppy Jake Foundation.

“Hope For The Warriors® is grateful to Hy-Vee and their customers for their recognition of the needs of veterans throughout the nation,” said Robin Kelleher, Hope For The Warriors® President. “Each ‘round up’ might seem small, but together, it is making a great impact for our programs and our families.”

Hy-Vee, Inc. is an employee-owned corporation operating 237 retail stores in eight Midwestern states. For 2013 the company recorded sales of $8 billion, ranking it among the top 25 supermarket chains and the top 50 private companies in the United States. To learn more, visit the company’s website at http://www.hy-vee.com and look for the Hy-Vee Homefront logo in stores.

The mission of Hope For The Warriors® (http://www.hopeforthewarriors.org) is to enhance the quality of life for post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty. Hope For The Warriors® is dedicated to restoring a sense of self, restoring the family unit, and restoring hope for our service members and our military families.

Hope For The Warriors® has earned a Four-Star Rating from Charity Navigator (http://www.charitynavigator.org) for three consecutive years. Charity Navigator is an independent organization that evaluates fiscal responsibility and accountability of nonprofits.

Hope For The Warriors® (Federal Tax ID 20-5182295) is a 501(c)(3) tax-exempt charity as defined in sections 509(A)(1) and 170(B)(1)(A)(VI) of the Internal Revenue Code. Combined Federal Campaign, CFC #27800.

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