In this new era of publishing, book bloggers and their readers have much more power than traditional reviewers.
(PRWEB) August 21, 2014
Book tours used to be an expensive and time-consuming process. Flights and hotels had to be arranged, books had to be shipped to the destination, and authors had to cope with traveling from one unfamiliar location to the next. But with the advent of virtual book tours, authors have found it much easier to connect with a wider reader audience without having to leave their home base, as Pixel Hall Press author Nancy Christie has learned. Christie has organized two blog tours to coincide with the publication of her collection of short stories "Traveling Left of Center and Other Stories".
Essentially, a blog tour consists of "personal" appearances by an author on a series of blogs within a short period of time. She might write an essay related to her book, or be interviewed by the blog's host (i.e. answer written questions). At the same time, the author might provide copies of her book to be raffled off, or as Christie is doing, offer a complimentary sample download of her book to all readers of the blogs.
Christie’s week-long pre-publication blog tour begins August 24, while her second tour starts September 9, the official launch date of “Traveling Left of Center and Other Stories.”
“My plan is to drop by, so to speak, at least once a day at each one of the blogs, and connect with site visitors,” said Christie. “And I’m already planning for future tours, possibly even linking in-person events with bloggers in that area. The ability to ‘travel’ across the country and even across the world via blog tours is a wonderful way for authors to build relationships with blog hosts and their followers.” For Christie's blog tour schedule, visit her “Traveling Left of Center and Other Stories” web page.
"Blog tours have become important components of any book marketing plan," explained Cynthia Dadson, Director of Marketing of Pixel Hall Press, "In this new era of publishing, book bloggers and their readers have much more power than traditional reviewers. If they like an author or a book, they can create the coveted Internet 'buzz' that is behind all modern successes." And, yet, as Christie has learned, bloggers are much more accessible than traditional reviewers. As Dadson said, "Bloggers really enjoy connecting with authors, and they make it fun to work with them."
About "Traveling Left of Center and Other Stories"
Prepublication reviews for "Traveling Left of Center and Other Stories" have lauded Nancy Christie’s style. She has a hypnotic, lyrical voice that captures your heart with its deep, rich humanity. In this collection of 18 short stories, Christie writes about what happens when people face life situations for which they are emotionally or mentally unprepared. Each protagonist is unable or unwilling to seize control over his or her life, relying instead on coping methods that range from the passive and the aggressive, to the humorous and hopeful. But the outcomes may not be what they anticipated or desired. Will they have time to correct their course or will they crash?
"Traveling Left of Center and Other Stories" will be published in paperback and eBook (all formats) on September 9th. Until then, the eBook is available as a discounted pre-order on Amazon, Apple iBookstore, Barnes & Noble, Kobo and other websites.
About Pixel Hall Press
Pixel Hall Press is a relatively new, old-fashioned small publishing house whose focus is on discovering literary gems and great stories that might otherwise be overlooked. Our mission is to publish books that energize the imagination and intrigue the mind, and to be a conduit between readers and provocative, stimulating, talented authors.
In this era of digital technology, Wall Street involvement and merger mania, many mainstream publishers seem to have lost sight of core principles and the purpose of publishing. At the other end of the spectrum is the veritable avalanche of self-published books that are notoriously uneven in quality. Small boutique imprints like Pixel Hall Press are reclaiming the heart and soul of publishing by reviving the idea that a publisher's "raison d'être" is finding and nurturing great writers, and to provide readers with beautiful, meaningful, truly enjoyable books.